THE Premier League returns next weekend with plenty of great goals, superb skills and VAR outrage guaranteed.
But the new kick-off also gives many fans their first chance to see the new kits for the season in action.
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Manchester United and Arsenal's new adidas kits hit the headlines Credit: The Mega Agency 51
Chelsea do not have a sponsor on the front of their new simple home shirt Credit: Getty It has been impossible to avoid the reaction around Arsenal's "bold" away kit.
The bright yellow number certainly caused quite a stir... and could affect the Gunners' ranking despite very popular home and third strips .
Elsewhere, Fulham have hit the headlines with their topical choice while three clubs inexplicably managed to "swap" jerseys .
And Newcastle's away kit option has another not-so-subtle reference to their Saudi Arabian owners .
Some supporters were left disappointed again with far too many tremendously boring selections .
Something tells us some of the clangers won't be flying off the shelves of the megastores over the coming weeks.
Strap yourselves in for a journey through all the Premier League shirts for this season - the good, the bad and the ugly.
SunSport's Joshua Jones ranked all 20 clubs for their 2023-24 kits.
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Bear in mind, we have included leaked kits not officially released just yet and the rankings are based on the overall club kits so a great home shirt could be levelled out with a terrible away effort (yes, we are looking at you, Everton and Brighton).
Anyway, here we go...
20. Sheffield United 51
It's red and white and has stripes... not much more to say for this tame effort Credit: Getty 51
Oh dear, Errea have made an error here with this dull, bland grey away kit - Sir Alex Ferguson will be having nightmares Credit: Getty 19. Luton Town 51
Luton Town make their Premier League debut wearing this niche home kit Credit: Getty 51
Unfortunately Umbro have just reversed the orange and white for the away - poor effort Credit: Luton Town 18. Liverpool 51
Some will say classic, some will say boring but nothing to shout about for Liverpool's home kit Credit: Getty 51
This away shirt with the green quarters is essentially a remake of their 2017-18 away kit - and it is not good Credit: Rex 51
This leaked third kit in purple has a strange pattern and would be better as a goalkeeper kit Credit: footyheadlines 17. Brentford 51
Similar to Sheffield United but the fade into black at the bottom lifts the design Credit: Instagram @brentfordfc 51
A kaleidoscope of navy, sky blue and pink make up Brentford's outlandish away shirt which may indeed look better in a Hollywood sci-fi movie Credit: Getty 16. Aston Villa 51
It looks like a West Ham kit but it's actually Aston Villa's pretty boring home kit Credit: @AVFCOfficial 51
This screams Aston Villa away with the white and light blue returning - plus a new badge Credit: Instagram @avfcofficial 15. Chelsea 51
The nod to the 1990s has gone down well with some but not at SunSport HQ - doesn't offer much Credit: //www.instagram.com/chelseafc/ 51
This possible away kit might have looked good under the lights on European nights Credit: footyheadlines 51
Another leaked number and Nike have seemingly designed a glow-in-the-dark kit which shouldn't see the light of day Credit: footyheadlines 14. Tottenham 51
White with a bit of navy trim, another boring Tottenham home kit... unless you love the simple things in life Credit: The Mega Agency 51
This potential away kit has the potential to be a classic with its retro collar Credit: footyheadlines 51
What is with the obsession of grey kits this season? Not pleasant and a nightmare for colour blind fans... and Fergie Credit: footyheadlines 13. Newcastle 51
A fine effort from Castore - never going to be anything too outrageous with Newcastle's home kit Credit: //www.instagram.com/nufc/ 51
The bizarre pattern is bad enough let alone the fact this is essentially the same as Saudi Arabia's World Cup away shirt Credit: instagram @nufc 51
Lots of shapes and not much class, the yellow trim looks decent enough though Credit: Newcastle United 12. Nottingham Forest 51
Nottingham Forest go without a sponsor for this clean-cut red home kit Credit: Rex 51
The white with sky blue waves is certainly a bit different - and adidas have pulled it off Credit: Rex 51
Something a bit different and fun, giving off Leeds away or DJ sound board vibes Credit: Instagram @officialnffc 11. Everton 51
Hummel have produced a really nice Everton home kit with the retro collar and sleeve trim - excellent work Credit: Getty 51
And it's completely undone by this absolute monstrosity of an away kit, deary me Credit: Getty 10. Brighton 51
Brighton always seem to nail their home kits and the 2023-24 edition is no different Credit: Instagram @officialbhafc 51
The Seagulls have had some cracking away kits recently but this green-and-black number is not one - bin Credit: Getty 9. Wolves 51
Wolves have kept it simple and very effective with their gold home kit Credit: Rex 51
Again, the away kit has let them down - it looks like the kind of top the manager would wear for training Credit: Getty 8. Burnley 51
Contrary to popular belief, this is Burnley's kit and not Aston Villa's - and it's a solid effort Credit: Getty 51
Bold colours and design for the Clarets' away kit but it really does work - fair enough Credit: Instagram @burnleyofficial 51
A bit of a comedown for the third kit - spots and stripes belong in pool, not the Premier League football Credit: Instagram @burnleyofficial 7. West Ham 51
Umbro must have misread the brief because this West Ham kit has all the hallmarks of a Burnley home number Credit: Getty 51
They more than make up for it with this belter of an away kit - the white-out crest and branding plus claret trim ooze class Credit: AFP 6. Manchester United 51
Manchester United have also opted for the lines across the design but it's a great success Credit: Getty 51
This feels like a bit of a Marmite kit and even SunSport can't decide which side of the fence to be on Credit: Instagram @manchesterunited 51
Not official yet but this third kit is gorgeous, especially with the different United badge... although traditionalists may not agree Credit: footyheadlines 5. Bournemouth 51
Black with the thinner red stripes is a winning combination for Bournemouth Credit: Instagram @afcb 51
Light blue away kit complete with wavy dark blue lines - it's very Bournemouth indeed Credit: Instagram @afcb 51
Woah, where did this come from? Serious European vibes and the Cherries will be hoping it can propel them up the table Credit: Instagram @afcb 4. Crystal Palace 51
Gone are the stripes and it's a half-half red-and-blue complete with a silhouette of the original Crystal Palace that looks more like a Spider-Man web Credit: Instagram @cpfc 51
The away kit is on to a real winner with a white block complete with a light-blue sash - the only sash in the top flight this term Credit: Instagram @cpfc 3. Arsenal 51
Adidas produce another winning home kit for Arsenal with the gold detailing a lovely addition Credit: Getty 51
And here it is, the kit preventing Arsenal from taking top spot... comparisons to Lucozade bottles and highlighters are perfectly justified Credit: Splash 51
The Gunners return to winning ways with this teal and navy design that could go down as a classic Credit: Twitter 2. Manchester City 51
Manchester City go for a neat design with no silly frills, a winning kit indeed Credit: GETTY 51
The Treble winners had plenty of parties last season and this belting kit feels like it could work at a disco or at Wembley Credit: Puma 1. Fulham 51
Fulham show Spurs how to do it with a phenomenal white home kit - the varying red and white shoulder stripes is a nice touch Credit: Rex 51
And now the kit compared to Barbie - it is bold, it is brilliant and it secures the Cottagers top spot Credit: Instagram @fulhamfc