Paddy Power aim to raise £1m for Prostate Cancer UK with incredible donation plan for World Darts Championship
PADDY POWER will NOT be changing the dartboard ahead of the World Darts Championship after all.
Instead, they WILL be donating around £1million to Prostate Cancer UK as part of their Big 180 Campaign - with the final amount determined by the performance of the players at Ally Pally this year.
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The bookmaker - who sponsor the tournament for the first time when it gets underway in a fortnight - has revealed the custom green treble 20 bed won't actually be in use, having caused .
On the face of it, it actually appeared to make sense, with their statement revealing the colour green sits at the centre of the visual spectrum, while red and blue are on either end of the scale, meaning there was the chance of achieving more 180s than ever before.
But their real reason was simply to grab the attention of the darting community - for a very, very good reason.
In a joint statement with the Professional Darts Corporation and Prostate Cancer UK, the usually mischievous firm have revealed their 'The BIG 180' campaign.
While Snakebite Wright added: “As a man over 50 it’s so important to know your risk of prostate cancer, and I’m sure I speak for all of the players taking part this year by saying we are gunning for as many treble 20s as possible as part of Paddy Power’s Big 180 campaign.
"To know every maximum will trigger a £1,000 donation to Prostate Cancer UK is another fantastic incentive for us all to play well this year. The fact that we can hit Paddy Power where it hurts for their antics earlier this week helps too!
“I deal in numbers for a living, but hearing one in eight men will get prostate cancer shocked me. I know people affected by this disease; that’s why I always wear Prostate Cancer UK’s ‘Man of Men’ badge on the oche. Knowing we will help raise money to contribute to saving lives every time we throw 180 will be amazing.”
The Sun, in partnership with Paddy Power, brings you a very special evening of darts on December 5 as we look ahead to the World Championship.
And Sun readers can attend for just £5 at the News Building in London Bridge.
The panel is headlined by 16-time world champion Phil Taylor and he will be alongside Mark Webster, Paul Nicholson and Glen Durrant.
Join us at the Sun's Darts Championship preview night
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