ROBO COACH
AI José Mourinho gives rousing team talk to fans after they share everyday mistakes with the legendary football manager
Snickers shared how they created the AI football coach
AN AI powered José Mourinho has been created – designed to deliver a rousing team talk when fans admit their everyday mistakes.
They are encouraged to share their funniest blunders to receive a personalised video message from the gaffer, which can then be sent to their pals via WhatsApp.
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The creation of the AI tool involved over 100 people and countless hours of filming with the Special One.
The meticulous process was undertaken to not only ensure the videos of him look and sound like the real José, but it thinks like him too.
It was developed using a unique ‘chain of thought’ architecture that makes the responses as José-like as possible.
This approach used by the AI pros means there are a limitless number of videos, each being unique and not relying on templated content.
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It has been created by Snickers and is available to use on smartphones via its ‘Own Goal’ page.
The former Chelsea and Real Madrid manager says he was “excited” to team up with the chocolate brand to bring the technology to life.
And Sergio Peniche, senior brand and content director at Mars Wrigley, added: “Partnering with José Mourinho to create the AI version of himself brings a unique and entertaining twist to our 'Own Goal' campaign.
“Now, everyone can receive a bit of valuable coaching and a lot of laughs from one of football's greatest minds.”
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