MOST Olympians are focused on winning gold in their sport - but Henrik Christiansen can't take his eyes off cakes.
The swimmer has gone viral on social media thanks to his muffin-obsessed videos from inside the Olympic village.
Christiansen, 27, is constantly posting wacky comedy skits on to show his love for the bakery's sweet treats.
And he now has been dubbed "The Muffin Man" by fans.
The Norwegian's fascination with them began during a video where he rated different meals served inside the Olympic village.
He rated the muffins "11/10" and his sweet tooth has got the better off him since.
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Christiansen has so far posted ten muffin-based videos and his clips are amassing at least one million viewers each - with his biggest hitting 5.5 million.
The clips range from him gazing at the mini cakes, to the athlete hiding some in his bedside draw and even taking one out to his balcony to look at the Paris sunset.
He has also joked about stealing them from the canteen and answered the joke "allegations" in another video.
Christiansen said: "First of all I would like to apologise to the muffin, our relationship in the past few days has been really passionate and I'm truly sorry, I'm promise."
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The clip then cuts to him tied up as he pretends to cry as a delicious-looking muffin looks back at him.
Fans are loving the TikToks, with one saying: "This dude is not just after a medal but also that muffin recipe."
Another added: "I am simply rooting for Norway now because of the muffin man and I am not upset about it."
A third laughed: "One of my fave Olympic story lines for sure."
But perhaps all that chocolate is slowing Christiansen down as he came sixth in the 800m freestyle on Monday.
However, he may have better luck being fuelled by muffins in his next shot at glory in the 1500m freestyle on Saturday.