MEXICO manager Javier Aguirre was left bloodied after a yob hit him with a beer can to the head.
Aguirre, 65, saw his team suffer a miserable 2-0 loss at Honduras in the Nations League on Friday at the Francisco Morazan Stadium.
The Mexican went to shake hands with the opposition's manager after full-time.
That was when the crowd sitting behind the visitors' dugout started pelting several objects towards him amid sickening scenes.
And one of those yobs managed to hit Aguirre on the head as he was about to greet Honduras manager Reinaldo Rueda.
The ex-Atletico Madrid manager was unfazed by the incident even after blood started pouring down his face.
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Medics rushed to the Mexico boss' side but he appeared unwilling to receive treatment as he continued walking down the tunnel.
The former Espanyol boss continued to show a stiff upper lip when asked about the incident insisting there is "no need to mention it".
Aguirre said: "Nothing, it is just football. The game was hard fought, and they played better.
"Regarding the other [the incident], there's no need to mention it, I'm not one who complains, it is just football, nothing happened."
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Rueda condemned the incident immediately after the match and described it as "sad".
The Honduras boss went on to apologise to Aguirre as well as Mexico.
Rueda said: "I'm sad for what happened at the end of the match, because he is a human being.
"I want to apologise to the Mexican people and to Aguirre, this cannot happen."