Emma Raducanu warned she risks losing all of her £9million sponsorship deals unless she starts winning again
EMMA RADUCANU has been warned she is at risk of losing her massive sponsorship deals.
The tennis star shot to fame with her shock win at the US Open in 2021.
Raducanu, 22, was expected to follow up that success to become one of the top players in women's tennis.
As a result, she landed many brand deals and endorsements.
Raducanu was the seventh-highest-paid female athlete in 2024 despite being hampered by injuries.
In October, she withdrew from the Hong Kong Open because of a ligament injury in her foot.
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Sportico claims that the star has earned £9million ($11.5m) from endorsements from the likes of Porsche, Tiffany & Co., Dior, British Airways, Evian, and Vodafone.
Sports finance expert Dr Rob Wilson believes that if she does not rediscover her winning form, then the sponsor could start to leave her.
He told : "But if she doesn’t start winning games, if she doesn’t go deep into tournaments.
"She is going to really struggle to renegotiate or renew any of those commercial endorsements and the career could be over pretty much in its infancy.
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"Which would be a crying shame because she’s a hugely talented individual and hugely marketable as well.
Raducanu is aiming for a return to the top of the tree in 2025.
She hired former world No.1 Maria Sharapova and fitness coach Yutaka Nakamura to her team.
She told the Telegraph: "I think he is going to help me just really explore how far I can go, like, athletically.
"It’s a big strength of mine that I have nowhere near fulfilled.
"I think I can become one of the best athletes out there in tennis."
Raducanu's endorsements and sponsorships
Here is a look at some of the endorsements Emma Raducanu has...
- Nike - £100,000
- Wilson - £100,000
- Tiffany & Co - £2m
- Dior - £2m
- British Airways - £1m
- Sports Direct - Unknown
- Vodafone - £3m
- Porsche - Unknown
- HSBC - Unknown
- Evian - Unknown
Raducanu's sponsorship deals have not always gone smoothly.
As part of her deal with Porsche, she was handed a £125,000 ($160,000) 911 Carrera GTS Cabriolet.
However, Raducanu saw her pride and joy taken from her after the company "took it back".
One of her associates was quoted by the as saying: "Emma no longer has a Porsche.
"They took it back. It used to have pride of place at her home."
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A Porsche spokesperson later confirmed this was the case, with the company handing out cars on an ad hoc basis.
The following month, Raducanu posted a snap of a new Porsche in a parking bay, having seemingly been handed a new one by the luxury car maker.
Will Raducanu win another Grand Slam?
By Joshua Jones
Raducanu was hailed as the new queen of British tennis after her US Open triumph, the poster girl - and some of the biggest brands in the world wasted no time in snapping her up with lucrative endorsements.
But that fairytale fortnight in New York in 2021 feels a long time ago and the mood around Raducanu is now rather underwhelming.
She has been plagued by injuries ever since as her body struggles to get used to the rigours of professional tennis.
There remains, though, one question on everyone’s lips, from casual tennis fans, to expert pundits to the accountants at Dior, Tiffany and Porsche…
Will Emma Raducanu win another Grand Slam?
Raducanu has already achieved more in her tennis career than anyone could have expected from her, she gave British tennis fans the most fantastic scenes in 2021 and she set herself up for life financially by tapping into the unignorable opportunities presented.
But if she is to win again then 2025 is absolutely critical.
She has reached a crux point in her career and the decisions she makes over the next 12 months may well determine how the rest of it plays out.
She has shown she is a form player who feeds off rhythm and performs best with recent victories under her belt, epitomised in 2021.
However, for all this to happen, Raducanu must want it, must have that fire and hunger.
She can definitely win again and we'd all love to see it.
Read the full story on Raducanu's hopes of another Grand Slam success.