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GREG NORMAN issued a heartfelt goodbye after stepping down as LIV Golf CEO.

The Aussie played a major role in getting some of golf's biggest names to ditch the PGA and join the breakaway league - but has now been replaced by Scott O'Neill.

Greg Norman at a golf tournament.
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Greg Norman has stepped down from his role as LIV Golf CEOCredit: REUTERS
Greg Norman, LIV Golf commissioner, wearing a white straw hat.
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The 69-year-old has penned an emotional goodbye letter following his departureCredit: GETTY

But the 69-year-old has decide to step back from his role as head honcho, although he'll still maintain a currently unknown position within the Saudi-backed organisation.

Norman, who has a net worth of £310milliom($310m), said: "First and foremost, congratulations to Scott.

"He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies.

"The league will be in very good hands with him at the helm. I started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant.

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"With LIV Golf, we changed the game forever. None of this would have been possible without the vision and leadership of LIV's chairman Yasir Al-Rumayyan.

"He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past.

"I couldn't be prouder of what we've accomplished or more pleased with where the league stands today.

"I'm excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf. LONG LIV GOLF!"

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Scott O'Neil, CEO of the Philadelphia 76ers.
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Scott O'Neil has replaced Greg Norman as LIV Golf CEOCredit: AP

LIV Golf Board chairman Yasir Al-Rumayyan was quick to pay tribute to the outgoing Norman.

He said: "On behalf of the board of directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years.

"Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf's position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come.

"When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman.

"I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV's success."

O'Neil, who previously held CEO positions with Merlin Entertainments and Harris Blitzer Sports & Entertainment, is champing at the bit to get started.

He said: "There has never been a better time to unlock real financial investment.

"Bring team golf and innovation to the forefront, drastically lower the fan age demographic, and put fan experience and fun at the centre of everything we do.

"LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come."

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