Formula E: KSI to present opening race as YouTube will stream season five
UK fans will be able to watch every race of next season as stars of the internet will host the show
KSI will present the opening race of the new Formula E season with YouTube streaming every race next term.
KSI, real name Olajide William "JJ" Olatunji, will be one of many stars of the internet to host a races across season five - with the YouTube boxer appearing in the opening race in Saudi Arabia.
Fellow YouTuber Laurence McKenna will be the regular anchor of the show alongside rotating co-hosts, which will be made up of fellow internet sensations.
This is a deal which is the first of its kind and KSI is excited by the prospect of rubbing shoulders with TV broadcasters.
KSI said: “I can’t wait for the first race, where it’s going to be great to see YouTube disrupt the traditional sports broadcasters.”
JJ, who boasts over 20million subscribers on the video platform, recently broke records online after competing in a pay-per-view boxing match on YouTube with Logan Paul.
Formula E chief Ali Russell said: “We always try to push the boundaries of what’s possible at the ABB FIA Formula E Championship - not only developing innovations with the cars on track, but also with our experience and offering to fans trackside, at home and on the move.
"Coming together with like-minded companies such as YouTube to provide new ways to watch electric racing is what separates Formula E from other sporting properties and rights-holders.
"Working in tandem with some of the biggest names and influencers allows us to grow our existing audience, which is primarily a younger and more digitally-engaged demographic."
The Formula E season kicks off on December 15 in Saudi Arabia, where we will see the brand new Gen2 in action.
Most recent Motorsport news
