Anthony Joshua quite literally smashes open new Under Armour store in Amsterdam

ANTHONY JOSHUA smashed open a new Under Armour store in Amsterdam.

The heavyweight champ wowed fans by donning his gloves and throwing two huge right-hands to shatter the glass of the Amsterdam shop front.

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Joshua, who is sponsored by the US sportswear giant, posted an Instagram story showing him making his way to the store in style.

He made it to the Dutch capital on a private jet before showing off the power that is landing him multi-million pound endorsement deals.

It is not the first time since he stopped Carlos Takam that the British heavyweight has landed a wacky promotional gig.

And the Brit could have almost touched the clouds as he worked out for a promotional video on the roof of the Burj Al Arab hotel in Dubai last month.

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Joshua had already proved a hit in Dubai by hitting the target in a 'crossbar challenge'.

And he followed in the footsteps of global superstars Roger Federer, Tiger Woods and Rory McIlroy and by putting his skills to the test on a helipad for the 'Visit Dubai' campaign.

IBF, WBA and IBO champion AJ posted the video for on his Instagram page, sparring against a stunning backdrop in the United Arab Emirates.

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The Watford scrapper would no doubt have raked in some serious cash from the stunt.

And it is not hard to see why Joseph Parker wants a 35 per cent cut of the purse from a potential fight.

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