Spurs step up bid to land £500m naming rights deal for stadium with Nike and FedEx among brands linked

TOTTENHAM are stepping up their bid to bag a £500million naming rights deal for their stadium.

Spurs were in talks with several blue-chip firms and global brands before the Covid pandemic.

With the country now beginning to return to normal the North Londoners have increased their efforts to get a company to pay to put their name on the club’s magnificent 62,000-seater arena.

Tottenham are in discussions with several potential suitors about a long-term deal, possibly 20 years, for around £25m a year.

But the economic problems resulting from the Covid crisis and the uncertainty caused by Russia’s invasion of Ukraine, may mean they have to lower expectations.

The £1billion stadium has been called The Tottenham Hotspur Stadium since it opened in April 2019, seven months behind schedule.

It is the third largest football stadium in England and the biggest club ground in London.

It also features the world’s first dividing, retractable football pitch, which reveals a synthetic turf field underneath for NFL London Games, concerts and other events.

Tottenham have always intended to sell the venue’s naming rights.

Many brands have been previously linked with the deal, including Nike, Federal Express, current shirt sponsor AIA and HSBC

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Despite the current economic climate, Spurs are hopeful of landing an agreement, especially with a number of non-football events – which had to be put on hold during the pandemic – planned for this year.

They include rugby union, rugby league’s Betfred Challenge Cup Final and music concerts by big-name stars Guns N’ Roses and Lady Gaga.