Sky Sports lose La Liga rights to UK-based network Eleven Sports from next season until 2020/21
LA LIGA will no longer be shown on Sky Sports as of next season.
Little-known Eleven Sports has secured live and exclusive rights to all matches from the Spanish top-flight in the UK and Ireland.
The UK-based company - owned by Leeds owner Andrea Radrizzani - will broadcast La Liga until the end of the 2020/21 season.
It is unclear as of yet how their La Liga package will work from next season.
Eleven Sports offer an array of services including "on-air through our linear services and carriage partners; online through our own OTT platform; and via live-streaming on social media platforms including Facebook, Twitter, Twitch and many other digital streaming partners."
Sky TV bosses reportedly refused to offer more than £18million to secure further rights.
There has been a deal in place between the two parties for over two decades.
La Liga chief Javier Tebas said: "We have worked very hard to promote the excellence of LaLiga in the UK and Ireland and we are confident that ELEVEN SPORTS will help us to grow and innovate our brand in the market for years to come.”
ELEVEN HEAVEN What is Eleven Sports, who is its owner and what is currently broadcast on the channel
CEO Marc Watson said: "This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action.
";The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available.