Tottenham troll Arsenal and Chelsea while promoting new stadium as ‘only place to watch Champions League in London’
Screens at tube stations are showing Spurs selling premium seats at their new 62,000-seater home
Sponsored by
TOTTENHAM have taken a cheeky swipe at their London rivals Arsenal and Chelsea in adverts for seats at their new stadium.
Screens at tube stations are showing Spurs promoting 'premium seats' at their new £800million home as "the only place to watch Uefa Champions League in London."
They are, of course, right – with Chelsea and Arsenal falling short of a top-four also occupied by champions Manchester City, Manchester United and Liverpool.
When the Premier League fixtures are announced on June 14, Spurs are expected to play their first four matches away from home while work is completed.
Their new 62,000-seater ground, currently called 'The Tottenham Hotspur Stadium' ahead of a potential naming rights deal, will be the venue for all home games next season.
The stand-out feature of the ground is the 17,000-capacity single tier south stand, which took inspiration from Borussia Dortmund’s Yellow Wall.
Some fans will argue that today's announcement surpasses that part of the design, with Spurs set for a world-first in football by supplying fans with booze from their own microbrewery.
The North Londoners have agreed a deal with nearby Beavertown Brewery to become its 'Official Craft Beer Supplier.'
The new partnership will see the Tottenham-based brewery operate a microbrewery inside the club’s new home – a world first for any football stadium.
Fans will be able to enjoy the local brewery’s range of craft beers, as well as a collaboration beer that is set to be created and brewed in partnership with Spurs and their supporters.
The microbrewery will be located in the south-east corner of the £800million stadium, which is due to open next season.
There will also be a dedicated Beavertown Tottenham Taproom which will be open for fans to visit at all domestic home games.
Beavertown is the largest independent craft brewer in London. It moved to Tottenham in 2014.
The NFL, who have invested in the stadium, has also confirmed the first game of their association will be between the Seattle Seahawks and the Oakland Raiders on October 14.
But while Spurs are happy with the pace of building work, they will be handed an extra month to fine-tune and complete all preparations.
RIY AT LAST Riyad Mahrez close to Manchester City move in £60m deal for Leicester ace
It means Spurs' first home game at the club’s new ground will not take place until Sunday September 16, more than a month into the campaign.
The club go into the summer with Mauricio Pochettino handing them a major boost by signing a new five-year deal worth £42.5million.