Conor McGregor set to trademark his ‘Notorious’ nickname and become latest star to take advantage of brand image rights
The reigning UFC lightweight champion filed the trademark through his company McGregor Sports and Entertainment
CONOR McGregor is attempting to trademark his own name and nickname as he starts to prepare for life away from the Octagon.
The reigning UFC lightweight champion filed the trademark through his company McGregor Sports and Entertainment.
And after being posted on the US Patent and Trademark Office, the two filings state that "The Notorious" intends to use the trademarks with products such as video games, aftershave, books, clothing, restaurants, barbershops and health clubs.
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PR-mad McGregor, whose latest Instagram post showed him in a pair of Dolce and Gabbana loafers, already has a separate deal with Reebok that allows them to use both his name and nickname. However, the sportswear giant does not own them.
UFC, who were taken over by WME/IMG in a £3.2billion deal last year, also does not own the right to McGregor's name or nickname.
The move by McGregor shows he is beginning to think about his future when he retires.
But it does not look like the Irishman will be hanging up his gloves any time soon.
And there is still the possibility of a superfight with nemesis Floyd Mayweather, which is only adding to public interest in McGregor.
Fans joked that the clocks on his newly-revealed slippers referred to "Mayweather time".
The move to trademark his name and nickname also shows he is following in the footsteps of unbeaten boxer Mayweather.
Mayweather has filed for more than 230 trademarks in the last six and a half years as he continues to grow his enormous brand.
McGregor is chasing a £100million superfight with the retired 49-0 boxing legend and insults and offers have been hurled back and forth.
UFC boss Dana White stepped into the negotiations with a proposition to offer each fighter around £20million each and then a slice of the money earned from the PPV sales.
But from the passenger side of his luxury car, Mayweather replied to White’s offer, saying: “He’s a f***ing comedian."