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AMAZON'S Prime Day sale has now entered its second day.

For 48 hours, Prime subscribers can get their hands on thousands of exclusive deals - read on for our pick of the best early deals.

You can save a bundle on thousands of products this Prime Day
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You can save a bundle on thousands of products this Prime Day

Prime Day deals

Amazon Prime Big Deal Days kicked off yesterday and wraps up at midnight on Wednesday (9th October).

will find everything from to to on sale.

We've already seen plenty of early-bird Amazon device deals, with price drops across Echo speakers, Fire TVs, Ring doorbells, Fire TV Sticks and other gadgets.

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Amazon also launched some superb promotions on its subscription services. Prime members can pick up 4 months of Amazon Music Unlimited for free.

Avid book-readers, meanwhile, can pick up 3 months of Kindle Unlimited for just £7.99.

Just remember: to take advantage of all these incredible deals, you will need a (there's a 30-day free trial).


Follow our Prime Day live blog for all the latest updates, hottest deals and deepest discounts.



Best Amazon Prime Day deals: Our top 10

Prime Big Deals Day is now underway, and there are a dizzying amount of bargains out there.

Here's our pick of the five best deals live on the Amazon site.

1. Amazon 43-inch 4-Series Fire TV, £229.99 (was £429.99)

Amazon's 43-inch Fire TV is almost half the usual price for Prime Day
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Amazon's 43-inch Fire TV is almost half the usual price for Prime Day

Some of the best Prime Day deals are on Amazon's own smart devices. For Prime Big Deals Day, it seems to be all about televisions.

The 43-inch set from Amazon's range of 4-Series TVs has been given an almighty discount of 47%. It's an impressive enough deal to persuade tech writer Tom Tyers to ditch his old TV.

It's clearly popular with shoppers: Amazon has marked stock as limited, with one sale limited to each customer. Hurry!

43-inch 4-Series Fire TV, £229.99 (was £429.99)

2. Apple AirPods Pro, £179 (was £229)

The noise-cancelling, 2nd-generation Apple AirPods have been reduced to their lowest ever price for Amazon Prime Day
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The noise-cancelling, 2nd-generation Apple AirPods have been reduced to their lowest ever price for Amazon Prime Day

This is the second time we've seen Apple's iconic, noise-cancelling earbuds drop to a sale price of £179.

There's nothing better than watching high-end Apple tech drop in price. These slick, impeccably crafted beauties first hit the market at £249.

It's not impossible they'll fall further in price during Black Friday in November, but it seems unlikely.

Apple AirPods Pro, £179 (was £229)

3. Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)

Amazon has slashed £80 off the cost of the 9.5-litre Ninja Foodi Max air fryer
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Amazon has slashed £80 off the cost of the 9.5-litre Ninja Foodi Max air fryer

If you've been looking for an excuse to invest in an air fryer from the industry's big-hitter, it's Prime Day.

The brand's reputation precedes it - though you can read our Ninja Air Fryer Max review for a hands-on verdict.

Also on sale is Ninja's 2024 release, the space-saving .

Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)

4. Fire TV streaming stick, £16.99 (was £44.99)

Amazon's cheapest Fire streaming stick is now 62% cheaper
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Amazon's cheapest Fire streaming stick is now 62% cheaper

If your TV is in need of an upgrade but you don't have the budget for a new set, here's a cheaper fix.

You can buy a streaming stick to turn your old TV into a smart TV.

This handy little budget device will set you up with instant access to Netflix, Prime Video (obviously), Disney+ and all your other subscriptions.

Fire TV streaming stick, £16.99 (was £44.99)

5. Hangsun 12l Dehumidifier, £128 (was £158.98)

Amazon Prime Day is a great opportunity to buy a cold-weather essential like a dehumidifier
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Amazon Prime Day is a great opportunity to buy a cold-weather essential like a dehumidifier

Now the weather is growing colder and wetter, we imagine a lot of shoppers will be looking for Prime Day deals on dehumidifiers.

This 12-litre model from Hangsun is almost 20% cheaper for Prime members - the perfect wintertime antidote for window condensation and slow-drying laundry.

Hangsun 12l Dehumidifier, £128 (was £158.98)

6. Google Pixel 8a, £399 (was £499)

The Pixel 8a is a Google smartphone our tech reporter has tried and loved - it's on sale for Prime Day
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The Pixel 8a is a Google smartphone our tech reporter has tried and loved - it's on sale for Prime Day

There's a wide range of with discounted prices in the Prime Day sales, from the likes of Samsung, Google, Honor, Xiaomi and Sony.

But it's the budget handset in Google's Pixel 8 range that we're happiest to see on sale for £100 less.

It might be smaller and lacking the camera specs of the standard Pixel 8 - but it's still an exceptional piece of tech that Senior Tech Reporter Jamie Harris calls Google's best budget phone.

Google Pixel 8a, £399 (was £499)

7. Oral-B Pro 3 Electric Toothbrush with Travel Case, £36.99 (was £100)

This kit from Oral-B contains an electric toothbrush, replacement head and travel case
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This kit from Oral-B contains an electric toothbrush, replacement head and travel case

This toothbrush bundle kit from Oral B has been given an enormous 63% in the Amazon Prime Big Deal Days sale.

Alongside the toothbrush itself, which has 3 separate cleaning models, this pack also contains a spare toothbrush head and a travel case.

Oral-B Pro 3 Electric Toothbrush with
Travel Case, £36.99 (was £100)

8. Shark IZ202UKT Cordless Stick Vacuum Cleaner, £179.55 (was £279.99)

Shark's budget IZ202UKT cordless cleaner has been slashed by over £100 this Amazon Prime Day
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Shark's budget IZ202UKT cordless cleaner has been slashed by over £100 this Amazon Prime Day

Shark is a brand you will find - more than once - on our best cordless vacuum cleaners round-up.

The 36% price drop for Prime members turns this cordless stick model into a bit of a budget buy.

Depending on your budget, you might also want to look at the , which has been reduced from £429.99 to £249.99.

Shark IZ202UKT Cordless Stick Vacuum
Cleaner, £179.55 (was £279.99)

9. Lego Star Wars Imperial Star Destroyer, £127.49 (was £149.99)

Feel the Force this Amazon Prime Day with this Lego deal
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Feel the Force this Amazon Prime Day with this Lego deal

There are , but one of our favourites has to be this epic-size Star Wars set.

This Star Destroyer set is marked as suitable for children aged 10 and up. (Don't fret, adult Star Wars geeks: there's no maximum age.)

Lego Star Wars Imperial Star Destroyer,
£127.49 (was £149.99)

10. Finish Ultimate 105x Dishwasher Tablets, £14.99 (was £41)

Buy in bulk this Amazon Prime Day with some seriously cheap dishwasher tablets
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Buy in bulk this Amazon Prime Day with some seriously cheap dishwasher tablets

This might not be the most exciting of purchases, but you'll certainly save cash.

Amazon has slashed the cost of this bumper pack of Finish dishwasher tablets by 63% for Prime members.

That'll have your dishes sparkling for many weeks to come, we reckon.

Finish Ultimate 105x Dishwasher
Tablets, £14.99 (was £41)

Amazon Prime Day tech deals

As ever, some of the best Prime Day deals are on Amazon's own devices, including its Fire TV streaming sticks
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As ever, some of the best Prime Day deals are on Amazon's own devices, including its Fire TV streaming sticks

There are always plenty of electronics goods on offer during Prime Day.

Amazon stocks an enormous range of items, from TVs to tablets to SIM-free smartphones to its own smart tech.

As ever, some of the most impressive discounts are on its own products - we've listed the best below but you should head to our Amazon device deals page for an in-depth list of Echo, Ring, Fire and Kindle discounts.

  • Apple AirPods Pro, £179 (was £229) -
  • Fire TV Streaming Stick, £16.99 (was £44.99) -
  • Echo Dot (5th-gen), £22.99 (was £54.99) -
  • Fire 7 Tablet (Rose), £29.99 (was £64.99) -
  • Kindle Scribe, £309.99 (was £409.99) -
  • Apple 2022 10.9-inch iPad, £324.97 (was £349) -
  • Sony WH-1000XM4 Noise Cancelling Headphones, £179.99 (was £194) -
  • Beats Studio3 Noise Cancelling Headphones, £139 (was £349.95) -
  • Bose QuietComfort SC Noise Cancelling Headphones, £170.05 (was £319.95) -
  • Garmin Forerunner 55 Running Smartwatch, £134.41 (was £159.99) -
  • Ring Video Doorbell, £59.99 (was £99.99) -
  • Google Pixel 8 Pro smartphone, £809 (was £1,059) -
  • Asus Vivobook 15.6-inch Laptop, £466 (was £549) -

Amazon Prime Day beauty deals

Amazon is offering a huge wave of price drops on beauty products this Prime Day, including these ceramic hair straighteners from ghd
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Amazon is offering a huge wave of price drops on beauty products this Prime Day, including these ceramic hair straighteners from ghd

Amazon might not sound like the automatic go-to for beauty and cosmetics products - but it's often where you'll find the best prices on items from major brands such as ghd, Maybelline and Babyliss.

That's certainly the case right now, thanks to Prime Day - right now, Prime members can get their hands on everything from make-up to styling tools.

Take a look at our fave deals below.

  • ghd Original Ceramic Hair Straightener, £95.99 (was £139.99) -
  • Cloud Nine The Wide Iron Hair Straightener Gift Set, £149 (was £219) -
  • CeraVe Face and Body Moisturiser Cream, £10.76 (was £17) -
  • Maybelline Concealer Instant Anti Age Eraser Eye Concealer, £5.99 (was £9.99) -
  • Shark FlexStyle Limited Edition 5-in-1 Air Styler & Hair Dryer, £229.99 (was £319.99) -
  • Olay Super Serum and Retinol Night Cream bundle, £38.98 (was £77.99) -
  • L’Oréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid, £8.59 (was £19.99) -
  • COSRX Advanced Snail 96 Mucin Power Essence Serum, £10.40 (was £23.99) -

Amazon Prime Day home and garden deals

Prime members can pick up the Philips L'Or Barista coffee machine for £60 cheaper than usual
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Prime members can pick up the Philips L'Or Barista coffee machine for £60 cheaper than usual

Prime Day is a great opportunities to go hunting for homeware from the likes of Ninja, Sage and Russell Hobbs.

We have scoured the Amazon website, and there are some great value bargains covering everything from vacuum cleaners to coffee machines.

  • Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99) -
  • Philips L'OR Barista Sublime Capsule Coffee Machine, £49.99 (was £109.99) - 
  • Ninja Foodi StaySharp Knife Block, £149.99 (was £179.99) -
  • Kärcher K 2 Power Control Home pressure washer, £119 (was £149.99) - 
  • Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £179.55 (was £279.99) - 
  • Eufy X8 Pro Robot Vacuum Cleaner, £359 (was £549) -
  • Joseph Joseph Extend Steel Expandable Dish Drainer Rack, £69 (was £80) -

Amazon Prime Day toy deals

Barbie is among the big-name toy brands included in Amazon's Prime Day sale
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Barbie is among the big-name toy brands included in Amazon's Prime Day sale
  • Barbie 3-Storey Dreamhouse, £166 (was £349.99) -
  • Lego Star Wars C-3PO Droid Figure, £94.99 (was £124.99) -
  • Melissa & Doug Wooden Ice Cream Toy Shop, £47.94 (was £49.99) -
  • Tonies Toniebox Peppa Pig Starter Set, £63.96 (was £79.95) -
  • VTech KidiZoom Duo FX Kids Camera, £31.99 (was £59.99) -
  • Lego Star Wars The Dark Falcon Set, £120.59 (was £159.99) -

Amazon: Huge savings on books, audiobooks and music streaming

Prime Day kicks off next week (8th-9th October), but there are already some great deals on Amazon's subscription services.

  • Amazon Music Unlimited: Get 4 months FREE (£10.99p/m after) -
  • Kindle Unlimited: Get 2 months for free (£9.49p/m after) -
  • Audible: Get 3 months for 99p (£7.99p/m after) -

Just remember: you need to be to pick up these limited-time promotions. Head to our best Amazon Prime Day deals page for the very best discounts.

When was the last Prime Day 2024 event?

The last Amazon Prime Day took place on 16th and 17th July 2024.

For 48 hours straight, Prime members got their hands on a tidal wave of exclusive deals and discounts.

Here are the dates of previous Prime Day sales:

  • 2015: 15 July
  • 2016: 12 July
  • 2017: 11 July
  • 2018: 16-17 July
  • 2019: 15-16 July
  • 2020: 13-14 October
  • 2021: 21-22 June
  • 2022: 12-13 July
  • 2022: 11-12 October
  • 2023: 11-12 July
  • 2023: 10-11 October
  • 2024: 16-17 July

Do I need to be a Prime member to take part in Prime Day?

If you want access to all the Prime Day deals released during the event you will need to sign up for a Prime membership.

If you have never signed up before, you can opt to use a .

The trial is also available if you haven't been an Amazon Prime member in the last 12 months.

This, in essence, gives you access to the sale and the perks associated with the membership for nothing.

However, if you choose this route, you will need to cancel before the end of the 30-day trial to avoid being charged.

How much is Amazon Prime?

costs £8.99 a month to join.

There are other plan options you can sign up for, including paying £95 for an annual subscription.

Perks include same-day delivery, access to Prime Video and Amazon Music as well as a host of exclusive offers and deals throughout the year.

You can cancel your Prime membership at any time.

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Sign up to Amazon Prime for a 30-day trial

Do Prime Day deals change daily?

are a mix of different types of deals.

Some offers are live for the duration of the sale, often Amazon device deals fall into this category.

Then there are deals of the day which only stick around for a 24-hour window, or possibly less if stock sells out.

Lastly, there are very limited-time "lightning deals" that have limited stock available and, once sold out, disappear.

More recently, Amazon has offered exclusive early Prime deals ahead of the official event to entice shoppers too.

How long will Prime Day 2024 deals last?

last for a maximum of 48 hours.

But most discounts featured in the event will stick around for a much shorter period, with some selling out in just a few hours.

The more popular an item is, the quicker it is set to fly off the shelves.

If you do have your eye on a coveted product it is best to snap it up when you see it rather than wait.

Does Amazon have Prime Day deals on everything?

You can pretty much guarantee that whatever category you are shopping for during Prime Day will have some discounts available.

Major categories like technology, home and garden, beauty, fashion, toys and household goods always feature heavily in the Prime Day offers.

There are normally a variety of well-known brands included across product categories, as well as lesser-known options and Amazon's own brands.

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Amazon Prime Day deals

Can students take part in Prime Day?

Students can take part in Prime Day if they have an Amazon Prime membership.

Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.

There's also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for

How to cancel your Amazon Prime 30-day free trial after Prime Day

If you've signed up for an to take part in the Prime Day event, you'll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.

You can easily cancel your subscription if you wish. Simply sign into your Amazon account and go to "Manage Your Prime Membership."

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From there, select click "Cancel free trial" on the left-hand side of the page if you want to cancel right away.

If you haven't signed up already, make sure you for the Amazon Prime 30-day free trial - otherwise, you won't be able to access the deals.


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