Budget 43-inch Hisense 4K TV is my favourite TV deal on Amazon – just £229

Amazon always has a lot of TV deals available and they're not all created equally.

But the 43% discount on the 43-inch Hisense AE7000 is a genuinely great discount on an impressive budget TV.

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• Hisense 43-inch AE7000FT 4K HDR TV, £229 (save £170) -

If you're after the best TV deals online, one of the first places to go searching is on Amazon.

The retailer has slapped a 43% price drop on a 43-inch television - which I doubt is anything but a coincidence, to be honest.

Regardless, it's a hefty £170 discount from the RRP of £399, on a budget-friendly 4K TV that's perfect for the average telly buyer.

If you're looking through TV deals and want to upgrade to 4K this is a great opportunity to do so at no great cost.

The 43-inch screen size might be considered small in today's market - you'll find TVs as big as 85 inches online - but for the average viewing space this is perfect.

If you're not sure what size is right for your space, where to our what size TV should I buy explainer.

Honestly, don't buy big if you don't benefit from the size, you simply won't appreciate the picture.

Since this is a smart TV, it puts Netflix, Prime Video and all the other streaming services at your fingertips (quite literally: there are keys on the remote control that can access them all).

On top of that, the 43AE7000 is a TV that comes with HDR.

That might sound like yet another meaningless acronym, but it actually stands for High Dynamic Range and it's a cool feature that turns 4K resolution up a notch by improving darks and contrast levels.

The sound is similarly fine-tuned with DTS Studio Sound - but better still, the 43AE7000 comes with built-in Alexa.