Instagram has secretly changed its logo and users are divided – can you notice the difference?

INSTAGRAM has launched a rebrand with a new logo and text stylization.

Instagram was acquired by Meta in 2012 for the then-stunning price of $1billion dollars.

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Instagram sported an icon that resembled an old school polaroid camera until 2016 when the purple and yellow gradient icon was born.

The icon has been given a minor facelift as artists punched up the intensity of the colors.

"The gradient is reimagined with vibrant colors to make it feel illuminated and alive, and to signal moments of discovery," Instagram wrote in a post.

Rose Pilkington, the artist who curated the original gradient icon, the new logo to her own Instagram account.

"The logo was last redesigned in 2016, and today marks a refresh. Yes, to the eye it’s a subtle change, but its made up of different ingredients this time," she wrote in her post's caption.

"Hundreds of versions, iterations and combinations were created over many months and this is where we landed. Hope you like it but don’t troll me if you don’t."

While alterations to the logo are subtle, the new typeface is a hard left turn.

The handwritten cursive font has been replaced with a modern, fluid typeface called Instagram Sans.

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Users will notice the shift in font when tagging up their stories with location stickers and polls.

"From billboards to websites, our new typeface highlights our distinct identity," Instagram said.

Unfortunately for the company, the response to the new font has been mostly .

"I don’t like this new font everyone is using on Instagram stories. It looks too Android-y / Snapchat-y" a user on Twitter.

"Why does instagram insist on giving us the ugliest fonts to exist. what IS that new font" another.

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It's been about six months since Facebook rebranded as Meta.

In the time since, the company's market value has cratered - hopefully, Mark Zuckerberg and crew aren't thinking that saturating the Instagram logo is going to save the stock.

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