AI ‘to replace supermodels’ in creepily realistic fashion campaigns as concern grows for humans losing jobs to machines
ARTIFICIAL intelligence could be coming for the modeling industry next as creepily realistic digital humans have been created.
Infamous chatbot ChatGPT has been sparking concern in the creative industries with its creepy ability to write just like a human.
DMIx StudioAvatars could pose a similar threat in the fashion industry.
is the german company behind the new digital human models.
It claims its models offer a "never seen before" photorealistic quality.
Arndt Johannes, Founder and Owner of verce GmbH, said: "The development of virtual humans is our passion, but it is only one building block of a new virtual parallel world we are creating with end-to-end digitalization.
"The virtual models are created with high attention to detail and high standards of design and aesthetics."
The company argues that the realistic AI models could positively impact the modeling industry.
It lists reducing the need for flying human models across the world, less prototypes, physical samples and reduced production costs as positive outcomes of using AI models over humans.
The digital models all have names, including Joy, Nina, Noah and Theo.
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Brands can personalize them however they like and put them in any clothes in any setting.
The company claims that the models and their clothes can not be distinguished from the real thing.
Digital models have been used by brands in the past.
Virtual reality has hundreds of thousands of followers on Instagram and has promoted products before.
However, the new digital fashion models are said to be a breakthrough in this space.
Gerd Willschütz, CEO and Co-Founder of ColorDigital GmbH, says: "Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems.
"With the DMIx 3D-Studio, we are not only making a complex workflow easy - we are also laying the groundwork for an automated pipeline to create e-commerce ready images for various online retailers.
"In combination with our hyper-realistic virtual humans, we provide the first end-to-end solution bringing together digital product development and consumer-driven marketing demands."
