People are only just learning real reason Snapchat is yellow – but the meaning behind ghost symbol is more mind-blowing
SNAPCHAT users have just been informed of the real reason why the popular platform's logo is a white ghost with a yellow background.
If you have ever wondered why Snapchat's unique logo is what is it, you're not alone.
The iconic logo has drawn attention since the platform first launched in 2011.
And since then, the design, which features an outline of a ghost set against a yellow background, has not changed much.
Certainly, the logo is one of the most recognized worldwide thanks to the popularity of Snapchat, which boasts 375million daily users.
So exactly where did this logo come from? Snapchat CEO Evan Spiegel has broken it down.
THE GHOST
The most notable part of Snapchat's logo is the ghost – and it was designed by Speigel himself.
Spiegel actually drew the simple ghost outline after being inspired by Wu-Tang Clan member Ghostface Killah.
In fact, the ghost has a name: Ghostface Chillah, per .
Speigel reportedly designed the ghost before Snapchat launched, for predecessor app "Picaboo."
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Picaboo worked similarly to Snapchat in that users sent a photo that disappeared upon its opening.
Over the years, Snapchat's ghost design has shifted slightly. Initially, it had two eyes and a stuck-out tongue.
As the years went on, the design became more minimal and eventually turned into the logo we know now.
THE YELLOW BACKGROUND
With regards to the yellow background, Speigel said he chose it because no other logo used that color at the time.
Others have speculated that Speigel chose yellow because it's a light-hearted and fun color.
The brightness of Snapchat's yellow shade also draws one's eyes immediately to the logo.