DAVE broadcaster UKTV is unifying its channels and free streaming service under a new "masterbrand" next year.

The firm plans to bring together its free to air channels - Dave, Drama, Yesterday and W - as well as its free streaming service UKTV Play with a new central name from summer 2024.

1

UKTV Play will become known as U.

And the channels will become part of U too, creating U&Dave, U&DRAMA, U&YESTERDAY and U&W.

UKTV's premium channels Alibi, Gold and Eden are set to follow at a later date.

The move is designed to "strip back" the company's offering in the digital age repositioning itself in a fresh "singular way".

Read more about TV

TELLY ME ALL ABOUT IT

Four overlooked ‘lazy’ free TV apps with no bills on iPhone

DREAM STREAM

Best free TV streaming apps so you can quit Netflix and cut your monthly bills

Its new U streaming service will become home to thousands of hours of free content from a raft of genres.

But each channel's offering is not expected to change beyond their current form.

It comes as traditional TV broadcasters fight to stay relevant in the crowded world of streaming led by the likes of Netflix, Disney+ and Amazon Prime.

UKTV - which is part of BBC Studios - has already been boosting its presence with new, free streamed TV channels.

Most read in Tech

WIPE OUT

Major mobile brand to DELETE accounts in weeks unless users act now - check yours

ET PHONE HOME

Super Earth in 'Goldilocks zone' discovered with new alien-hunting tool

TUNED OUT

The 7 TV channels disappearing from all Sky Q boxes in June after secret overhaul

GAME OVER

Two games to stop working on some PS & Xbox - it’ll cost fans to keep playing

UKTV Play Heroes, UKTV Play Laughs, UKTV Play Full Throttle and UKTV Play Uncovered were made available to millions on Samsung TV Plus and Pluto.

Penny Brough, UKTV’s Chief Marketing Officer, said: "For 30 years, UKTV has had shows that people are passionate about - crime, drama, witty comedy and more - but until now it’s felt disconnected.

"We want to make sure our audiences can enjoy the full value of our free and wonderfully diverse offer, so we’re making it easier for them to navigate. 

"U is the glue that enables us to do this: it means we go to market with a bold, simple and distinctive identity for our streaming service.

"U makes it easy for people to connect the dots between the streaming service and our family of TV channels - all while keeping hold of each channel’s unique personality and fame.

"This is now a family that’s fit for a digital future. It’s simple, but still full of personality because it’s all about U."

How to cut streaming bills with top FREE TV

Netflix, Disney+ and Amazon Prime don't come cheap - and year on year subscription costs seem to go up.

Fortunately there are loads of free streaming TV alternatives not everyone knows about.

And we're not just talking about BBC iPlayer and ITVX.

Here are some free alternatives worth trying:

• Hidden streamed channels on your TV from Samsung and LG
• Pluto TV with more than 100 extra channels
• Amazon's free alternative Freevee
• The free streaming service with more than 30,000 movies and no ads – and all you need is a library card

We pay for your stories! Do you have a story for The Sun Online Tech & Science team? Email us at tech@the-sun.co.uk