Burger King advert which activated voice assistant on Google smartphones and Home devices backfires spectacularly
It was a stroke of genius to get an advert to command an object in people's homes... but it might have been a leap too far
A BURGER King advert which was able to command a popular voice assistant has been blocked after it was hijacked by trolls.
Viewers who watched the online ad saw a Burger King worker addressing a Google Home gadget using the words "OK Google", which activates the device.
But within hours Wikipedia users had begun to sabotage the campaign.
Wikipedia can be edited by anyone, meaning the burger's ingredients were reportedly listed as "rat meat" and "toenail clippings" at one point after the ad campaign began.
Google stepped in stopped its voice assistant from responding to the adverts on Wednesday evening.
A Burger King spokesman said the chain "saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices".
It's another lesson in how Google's algorithms can sometimes present some rather bizarre fake news as fact, thanks to input from the general public.
The Search giant previously told The Sun Online that Theresa May might be a lizard, Elon Musk is an alien and that fire trucks are red because they have eight wheels.
Its home assistant rival, Amazon Echo, has also created some hilarious scenarios.
Brooke Neitzel, a six-year-old from Dallas, Texas, accidentally ordered a £140 ($170) dollhouse from Kidcraft and more than four pounds of cookies after saying: “Can you play dollhouse with me and get me a dollhouse?” late last year.
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