Apple is NOT going to launch its flagship iPhone 8 this month if the latest tech industry rumour is true
THE tech world is anxiously awaiting the arrival of the new iPhone 8.
But it's been claimed this much-anticipated flagship gadget will NOT be released later this month - because it might end up having a different name.
The Californian firm is preparing to unleash a brand new product at a glittering ceremony help in its new "spaceship" headquarters on September 12.
Now, you'd be very forgiven for thinking this was probably going to be the iPhone 8, until you hear that Apple is expected to give its flagship mobile a different moniker.
Apple will probably unveil a high-end gadget called the iPhone Edition or perhaps the iPhone X, according to.
Now, before you panic, the next iPhone will still be the super-powerful gadget we're all expecting.
Apple is also expected to unveil two other smartphones, which may or may not be called the iPhone 8 and iPhone 8 Plus.
Yet most Apple aficionados will be wanting to get their mitts on the flagship model, which is expected to be incredibly powerful with a price tag to match.
One Apple watcher has claimed the gadget will cost up to $1,200, meaning that it could be slapped with a price tag of about £1,000 in the UK.
John Gruber, founder of the Mac-focused blog Daring Fireball, thinks the price will be high due to the sophistication of the device, which is expected to feature an advanced OLED screen.
He suggested the top-of-the-range iPhone 8 will be a "Pro" version of the gadget.
Apple has already released two versions of the iPad - a basic model and the super powerful iPad Pro - as well as a Macbook Pro that's a pricier version of its laptop computer.
'APPY DAYS How to watch Apple launch the next iPhone on September 12
wrote: "Why shouldn’t there be a deluxe 'Pro' tier for phones?
"For many people, phones are every bit as much an essential professional tool as their laptops. For some people, even more so.
"And I’d bet my bottom dollar there are more people who consider their iPhone a 'pro' tool (and are willing to pay 'pro' prices) than who think so regarding their iPad, and we’ll have had iPad Pros for two years by the time new iPhones are announced in September.
