AN INVENTOR let an Apple customer throw his £1,150 iPhone onto concrete to show them how strong his new phone case is.

James Griffith went to Apple's flagship Regent Street store in London and immediately threw his new gadget 25ft into the air to test his "military-grade" .

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Crowds queuing for the state-of-the-art device were amazed at the spectacle.

Fortunately for James the case lived up to his expectations and the phone was unscathed.

He even let a stranger have a go at smashing the case onto the floor.

Mr Griffith said:  "I was extremely nervous live testing our cases in front of everyone.

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"This was the first time we were able to test the cases we'd developed with the new iPhone X – anything could have gone wrong."

Iphones have been available for pre-orders from October 27 and went on general release from yesterday (Friday, November 3).

The handest is being marketed in the UK at an eye-watering £999.

That's twice the price of the original model that was launched ten years ago.

The tech giant's chief executive Tim Cook said the latest flagship handset was a milestone for the company a decade after the first iPhone was released.

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