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PASSING THE ZUCK

Facebook top boss: It’s not our job to ‘filter out’ fake news

A top Facebook boss has written a blog post explaining why he doesn't think Facebook should be in charge of binning 'false news' from the social media site

Facebook fake news

FACEBOOK has admitted that the battle against fake news "will never end" in a lengthy blog post published today.

But the senior employee who wrote the post also described how he doesn't believe Facebook should "filter out" misinformation, either.

 Facebook's Samidh Chakrabarti has revealed how the company really sees the 'fake news' problem
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Facebook's Samidh Chakrabarti has revealed how the company really sees the 'fake news' problemCredit: Getty Images - Getty

Samidh Chakrabarti, who heads up civic engagement at Facebook, the company is now working to promote transparency at home and abroad.

"Even a handful of deliberately misleading stories can have dangerous consequences."

"We're committed to this issue of transparency because it goes beyond Russia."

"Without transparency, it can be hard to hold politicians accountable for their own words."

 Facebook boss Mark Zuckerberg recently vowed to snuff out fake news
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Facebook boss Mark Zuckerberg recently vowed to snuff out fake newsCredit: Getty - Contributor

"Democracy then suffers because we don't get the full picture of what our leaders are promising us," he wrote, in what looks like a subtle snipe at US President Donald Trump.

"This is an even more pernicious problem than foreign interference."

"But we hope that by setting a new bar for transparency, we can tackle both of these challenges simultaneously."

He went on to say that it's not Facebook's job to filter out fake news, even though people expect the company to do so.

 Russian interference was cited as one of the biggest challenges for Facebook in 2016
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 Russian interference was cited as one of the biggest challenges for Facebook in 2016Credit: Getty - Contributor

"In the public debate over false news, many believe Facebook should use its own judgement to filter out misinformation."

"We've chosen not to do that because we don't want to be the arbiters of truth, nor do we imagine this is a role the world would want for us."

"We've made it easier to report false news, and have taken steps in partnership with third-party fact checkers to rank these stories lower in News Feed."

"Even with all these countermeasures, the battle will never end."

 More than two billion people use Facebook at least once a month
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More than two billion people use Facebook at least once a monthCredit: Getty - Contributor

Chakrabarti says that the misinformation campaigns targeting Facebook users are "professionalised, and constantly try to game the system".

"We will always have more work to do," he adds.

The post comes just days after Facebook founder Mark Zuckerberg issued his own statement on plans to tackle fake news on the social media site.

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The Harvard dropout, whose website attracts more than two billion users per month, said he hoped Facebook could fix a "divided world".

Zuckerberg also vowed to defend "against interference by nation states" and make sure that "time spent on Facebook is well spent".

Facebook is expected to make significant changes to its News Feed in the coming months.

It's believed that posts from businesses and the media will be de-prioritised, while posts from your friends and family will appear higher up in your feed.

There's no set date for these changes yet, however.

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