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APPLE superfans have snapped up the new £1,449 iPhone XS overnight as the tech giant's latest product hit the shelves.

Hundreds had queued outside stores across Australia and Singapore in anticipation for the iPhone XS, iPhone XS Max, and Apple Watch Series 4.

Sydney student Teddy Lee, right, and Mazen Kourouche, left, hold up their new iPhones after being the first customers in line for new products at the Apple Store in Sydney
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Sydney student Teddy Lee, right, and Mazen Kourouche, left, hold up their new iPhones after being the first customers in line for new products at the Apple Store in Sydney

Apple's Australian stores were the first to open globally due to the time difference, with dozens waiting outside the Sydney store to get their hands on the much-anticipated products.

Teddy Lee, a 20-year-old South Korean student studying in Sydney, and Mazen Kourouche, 21, who reviews Apple for his YouTube channel, were the first to snatch up Apple's newest products in Sydney.

The pair proudly posed with their new phones outside the store, with Teddy saying the purchase signalled he would be switching from Samsung to Apple.

This year, Apple is flogging handsets that cost right up to £1,449 – making it the most expensive roster of iPhones ever.

The Apple Store in London was packed out with keen iPhone fans desperate for the new models
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The Apple Store in London was packed out with keen iPhone fans desperate for the new models
The first customers enter the Apple Store
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The first customers enter the Apple Store
Customers queue outside the Apple Store in Regent Street
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Customers queue outside the Apple Store in Regent Street
Staff celebrate the first customers at the Australian release of the latest iPhone models at the Apple Store in Sydney
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Staff celebrate the first customers at the Australian release of the latest iPhone models at the Apple Store in SydneyCredit: Getty - Contributor
Customers look at the newly launched iPhone XS and iPhone XS Max at the Apple Store in Singapore
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Customers look at the newly launched iPhone XS and iPhone XS Max at the Apple Store in SingaporeCredit: Reuters
The new product is Apple's most expensive yet
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The new product is Apple's most expensive yetCredit: EPA
A customer compares the size of the new iPhone XS and iPhone XS Max at the Apple Store in Singapore
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A customer compares the size of the new iPhone XS and iPhone XS Max at the Apple Store in SingaporeCredit: Reuters
New iPhone launch: Hundreds queue outside Apple store at Orchard Road in Singapore

British duo Lucy Hutchinson and James Griffith flew into Australia on Thursday night and made a beeline for the George Street outlet to be sure their new iPhone accessories were a snug fit.

"It's quite a scary moment for us finding out exactly what the iPhone is like," the co-founders of Mous, a company that sells mobile phone cases, told AAP in Sydney.

"Before we send out our phone cases to everyone who has pre-ordered we want to just check them ourselves so that's why we're in Australia. If it's all OK we'll hit the big ship button."

And Apple fans similarly headed to London's Apple Store by 7am ahead of today's new iPhone launch.

Crowds wait outside the Sydney store after the overnight release of Apple's latest products
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Crowds wait outside the Sydney store after the overnight release of Apple's latest productsCredit: Getty - Contributor
The products have seen a rush to stores across the globe today
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The products have seen a rush to stores across the globe today
People wait patiently outside one store in the hopes of being the first to bag the XS product
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People wait patiently outside one store in the hopes of being the first to bag the XS productCredit: Getty - Contributor

Would-be customers waited outside the Regent Street store in hopes of bagging themselves a brand new model.

The price didn't put off fans, who braced chilly 12-degree weather to stand outside on Friday morning.

iPhone fans were seen wearing hoods and coats near the front of the queue to stay warm.

Apple Store staff were helping customers pre-register their devices before they even entered the store

Apple Store staff helped customers pre-register for their devices before they even entered the store
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Apple Store staff helped customers pre-register for their devices before they even entered the store
Staff inside the store prepared for the big launch
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Staff inside the store prepared for the big launch

The man at the front of the queue declined to give his name, but had been waiting since 7am.

He told The Sun: "I'm actually a Samsung owner, I'm queueing for my wife."

He said he had pre-ordered an iPhone XS Max – the most expensive iPhone ever – for his partner as an anniversary present.

Apple announced the new iPhone models last Wednesday.

Security appeared heightened ahead of the event
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Security appeared heightened ahead of the event
The man at the front of the queue said he was buying an iPhone XS Max for his wife as two-year anniversary present
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The man at the front of the queue said he was buying an iPhone XS Max for his wife as two-year anniversary present
The man at the front of the queue also told The Sun he was a Samsung phone owner, and wasn't buying an iPhone for himself
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The man at the front of the queue also told The Sun he was a Samsung phone owner, and wasn't buying an iPhone for himself
The doors at the Regent Street store opened to the usual crowd of clapping Apple staffers
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The doors at the Regent Street store opened to the usual crowd of clapping Apple staffers
The man at the front of the queue pictured collecting his handsets
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The man at the front of the queue pictured collecting his handsets
Apple Store employees were quick to get customers kitted out with their new handsets
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Apple Store employees were quick to get customers kitted out with their new handsets
There was no shortage of hype at Apple's Regent Store location
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There was no shortage of hype at Apple's Regent Store location
The Apple Store was also offering brand new Apple Watch Series 4 smartwatches
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The Apple Store was also offering brand new Apple Watch Series 4 smartwatches

Apple September event – all the biggest announcements revealed

Here's everything we saw unveiled on September 21...

Three new iPhones were revealed, with prices ranging from £749 to £1,449
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Three new iPhones were revealed, with prices ranging from £749 to £1,449Credit: Reuters

All three borrow the all-screen design of last year's iPhone X – and come touting Face ID facial recognition unlocking, too.

First up is the iPhone XS, which is a direct sequel to the iPhone X, rocking a 5.8-inch display and a hefty £999 price tag.

Then there's the iPhone XS Max, which has the largest display on an iPhone ever, at 6.5 inches. It'll cost you anywhere from £1,099 to £1,499.

That makes it the most expensive iPhone ever, too.

Both of these phones became available to pre-order on Friday, September 14, and went on sale on Friday, September 21.

Apple launch promo for firm's three new smartphones - the iPhone XS, the iPhone XS Max and the iPhone XR

New iPhone UK prices revealed

Here's how much the new 2018 models will cost you in the UK...

  • iPhone XR (64GB) – £749
  • iPhone XR (128GB) – £799
  • iPhone XR (256GB) – £899
  • iPhone XS (64GB) – £999
  • iPhone XS (256GB) – £1,149
  • iPhone XS (512GB) – £1,349
  • iPhone XS Max (64GB) – £1,099
  • iPhone XS Max (256GB) – £1,249
  • iPhone XS Max (512GB) – £1,449

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There's also a third model called the iPhone XR, which has a cheaper screen and aluminium (rather than stainless steel edging) and will cost just £749.

However, that model won't actually go on sale until October, which means some Apple fans will be holding out for that phone.

What's particularly exciting about the iPhone XR is that it comes in six different colours: white, black, blue, yellow, coral and red.

Are you planning to get the new iPhone? Or have you already got one? Let us know in the comments!

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