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'I need the pink' shoppers cry as Primark launches ‘cutesy, cosy demure’ pyjamas

a white sign with blue letters that says primark

‘Never been more excited for a Primark drop’ cry shoppers over iconic 80s collab

a group of children are walking down a hallway next to a spiderman water bottle

As back to school uniform cost hits £145 a child we dig out the best deals

Primark fans go wild as fan favourite dupe buys return to shelves for Autumn

Primark releases new dresses that are perfect for the end of summer & into autumn

Aston Merrygold's wife praises Primark as she nabs back-to-school haul for £47

‘Worst decision ever’ people fume as Primark makes major changes to iconic item

a collage of four women wearing sweaters and jeans

I’m a fashion editor & here are the 5 autumn/winter wardrobe essentials to buy now

‘Run to Primark’ cry shoppers over £14 bag that’s the perfect dupe for £1.6k version

BLAST FROM THE PAST

Shoppers rage as Primark releases yet another 90s nostalgic comeback

Primark gets in on the 'very demure' trend with cutesy new bow range

the front of a store with the word primark on it

‘Cosy season's here early’ beam Primark shoppers as ‘cute’ £8 buy hits shelves

‘Never too early’ shoppers say as Primark releases new autumn decor

‘I could run in these’ cries footie WAG as she picks up comfy £14 Primark heels

people are walking in front of a store called primark

Primark August bank holiday 2024 opening times

FASHION FAUX PAS

Shoppers groaning as autumn clothes hitting Primark shelves in August

people walking in front of a store called primark

Primark shoppers rush to buy 'stunning' Ralph Lauren dupe scanning for £14

Shoppers run to Primark for new bedwear including silky sets in pretty colours