IF YOU want a European beach holiday with white sand beaches that has all the charm of an old-school seaside resort, then we've found a pocket-friendly holiday destination just a few hours from the UK.
And with cheap flights and hotels, it would be hard to turn down a trip to Kołobrzeg.
While most Brits flock to the French or Italian Riviera, a city in Eastern Europe offers a much more affordable alternative.
Located on the Baltic Sea coast, Kołobrzeg is a small Polish city with "all the trappings of an old-time beach resort" - according to .
He added: "The Mediterranean is not the only part of Europe with beaches worth sunbathing on.
"Scattered along Poland's Baltic coast are white sandy beaches and a collection of quaint seaside towns that do not seem to have quite left the 19th Century".
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The former fishing village became a significant trading hub because of its strategic location.
It was fortified as a military stronghold in the 17th and 18th centuries until it was transformed into a health resort in the 19th century.
Kołobrzeg then became known for its brine springs and therapeutic mud baths, which holidaymakers can still take advantage of to this day.
Kołobrzeg Beach features wickerwork beach chairs, colourful windbreakers and a busy promenade lined with cafes, diners and beer gardens.
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The main beach in Kołobrzeg is covered in fine white sand and its water is clear and inviting.
Kołobrzeg's Main Beach has been praised by visitors with a 4.5/5 star rating on TripAdvisor.
One person wrote: "The Polish coast is really amazing; the beaches are so nice, wide and sunny."
Another person added: "The beach is without a doubt Kołobrzeg's main attraction. The sand is fine and comfy, the beach is wide and long, the water is clear and inviting."
A third person wrote: "Very large beach area that goes for miles. The sea was calm most of the time, and it was a pleasant walk along the seafront."
Like other traditional beach resorts, Kołobrzeg is home to a pier and a lighthouse.
Stretching for more than 220m, Kołobrzeg Pier is the longest structure of its kind in Poland.
The pier was renovated back in 2014, with illuminated lights added to make night time strolls easier.
Holidaymakers who visit during the peak season between April and September will need to pay 50p to enter.
There's also Kołobrzeg Lighthouse, which is located at the entrance of the city's port.
While the history of the lighthouse dates back to the 17th century, its current structure has been in place since the 1980s following a huge overhaul.
The basement of the lighthouse is home to a museum that features a display of minerals.
Hotels in Kołobrzeg are highly affordable, with Sun Online Travel finding overnight stays from £39 per room per night.
Food and drink is cheap too, with a pint of beer costing as little £2.30, meanwhile, a meal out at a mid-range restaurant will cost around £19 per person.
When booking a trip, the summer is the best time to visit, with average temperatures of 21C.
The easiest way to reach Kołobrzeg is to fly to nearby Szczecin-Goleniów Airport, which is an hour's drive away.
Direct flights operate from Liverpool and London, with return fares costing as little as £29.
From Szczecin-Goleniów Airport, it's an hour's drive to the Polish seaside city.
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What else is there to do in Poland?
HERE are the other places Brit holidaymakers can visit in Poland from sandy beaches to city break destinations.
As well as a visit to the Polish Riviera, Brit holidaymakers who are chasing the sun can also visit Hel Peninsula, which is considered to be "paradise on earth" by some avid beachgoers.
Nestled on the Baltic coast and stretching 21 miles, Hel Peninsula is becoming popular with beachgoers looking for a cheap getaway.
Hel is also known for its majestic lighthouse, being the highest point on the island, it offers stunning panoramic vistas of the peninsula.
Brit tourists who are after a city break will be pleased to know that Poland is home to plenty of those too.
First of all, there's Kraków with its well-preserved medieval market town.
Meanwhile, the country's capital Warsaw has more modern attractions including the Palace of Culture and Science, which offers great views across the city.
And earlier this year, Sun Travel revealed the best seaside destinations to visit in winter.
And this other holiday location is getting a huge new tourist attraction.