Why Brits are planning their holidays around food this year

ONE in five holidaymakers plan their entire holiday around food.

A poll of 2,000 people who go abroad saw 19 per cent name cuisine as the main reason for choosing a holiday destination, with 25 per cent even returning to the same place because of it.

Nearly four in 10 (37 per cent) always research restaurants and dining experiences, and 17 per cent will put together a wish list of foods they want to try.

Other key factors considered when booking a trip away also include activities on offer, plus health and fitness aspects.

The study also revealed the main travel inspirations, with relaxation, cultural experiences, and beaches at the top of the list.

A spokesperson for Jet2holidays, which commissioned the research, said: “It’s no surprise that weather, local experiences, and food top the list when planning a getaway – many of these elements define the essence of a truly memorable holiday.

“Whether it’s savouring authentic cuisine, exploring cultural landmarks, or simply soaking up the sun, travellers are drawn to destinations that offer a perfect blend of relaxation, adventure, and taste.”

The research also revealed a third of jet setters rely on social media for their holiday ideas, while 62 per cent consider recommendations from family or friends important when choosing where to go.

But 47 per cent are influenced by cost and budget, 29 per cent get swayed by the weather or climate, and 25 per cent go by the quality of accommodation.

It also emerged the average holidaymaker spends six hours carrying out research before making a booking, typically planning it five months in advance.

The  data also found 21 per cent prefer holidays that offer a mix of relaxation and new experiences.

While 18 per cent look for destinations that provide cultural or historical experiences, and 18 per cent seek places where they can spend quality time with their family.

The Jet2holidays spokesperson added: “As the travel landscape evolves, it’s fascinating to see how personal recommendations and social media now play such a pivotal role in decision-making.

“What doesn’t change is the fact that a well-deserved holiday is something Brits long for, and they will spend time making sure that their holiday is the one for them, to leave them with nothing but treasured memories.”