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THE new BBC Christmas adverts – or “idents” - are centred around a very Christmassy-looking seaside town.

It turns out that the town is Cromer, in Norfolk – and it’s going to become a tourist hot spot as a result.

 The BBC's Christmas advert this year features Cromer Pier
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The BBC's Christmas advert this year features Cromer PierCredit: BBC
 Cromer is the pretty seaside town that features in the BBC's Christmas ads this year
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Cromer is the pretty seaside town that features in the BBC's Christmas ads this yearCredit: Alamy

The BBC announced that the town was their “star” of Christmas due to its 117-year-old pier, which is shown illuminated with Christmas lights in the ads.

There’s also a short, emotional film made by the BBC, showing the relationship between a teenage boy and his busy working mum over the festive period that’s set there.

It is around 23 miles north of Norwich and four miles east of Sheringham on the North Sea coastline.

The seaside resort, famous for its Cromer crab, is on the north coast of Norfolk, and has a Blue Flag beach.

 Cromer is on the North Sea and has a Blue Flag beach
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Cromer is on the North Sea and has a Blue Flag beachCredit: Alamy
 Cromer is famous for its shellfish trade - and the beach is great for crabbing
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Cromer is famous for its shellfish trade - and the beach is great for crabbingCredit: Getty - Contributor

Jane Austen even referenced Cromer as “the best of all the seabathing places” in her novel, Emma.

The traditional seaside town has a 14th century church called St Peter and St Paul, with stained glass windows that commemorate the town’s RNLI lifeboat team.

There’s also a museum in town dedicated to the lifeboat crew called the Henry Blogg Museum.

The town itself was developed into a beach resort in the 19th century, which is now full of shops, restaurants and pubs to check out.

 The town also has a beautiful 19th century pier
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The town also has a beautiful 19th century pierCredit: Getty - Contributor
 There's a Cromer Crab and Lobster Festival each year
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There's a Cromer Crab and Lobster Festival each yearCredit: Getty - Contributor

Cromer also has its own carnival in the summer, as well as Cromer Crab and Lobster Festival each year.

If you want to visit Cromer, stay at , which sleeps two people for seven nights from £277 from Sykes Cottages from December 15.

Or check out , a barn conversion that sleeps seven people in Cromer from £369 for seven nights from Sykes Cottages from January 19.

There's also the 17th century with breakfast included, from £135 per night for two people.

Sun Online Travel previously revealed the best cheap seaside towns in the UK, based on the price of spends when you get there, such as fish and chips, ice cream, and a pint.

Using the price information, we've worked out the best value UK seaside towns.

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