GOOD Morning Britain's Alastair Campbell was forced to apologise after "accidentally announcing the death of the Queen" in a HUGE live TV blunder today.
The mortified presenter issued the apology as he explained he meant to say her husband Prince Philip, who sadly passed away last month.
🔵 Read our Royal Family live blog for the latest updates
As he and co-host Susanna Reid interviewed Vinnie Jones on the breakfast show, Alastair said: "We've talked a lot about Prince Philip after the death of the Queen…"
Moments later, he'd clearly been made aware of his mistake as he interrupted the chat to say: "Can I just say, Susanna, I think I may have accidentally announced the death of the Queen.
"I meant Prince Philip."
Susanna nodded her head sympathetically, telling him: "People knew exactly what you meant."
Viewers at home were stunned by the incident, and flocked to Twitter to share their reaction.
One exclaimed: "When did the Queen die??"
Another added: "The Queen's not dead..."
A third shared a crying-with-laughter emoji as they giggled: "Alastair Campbell just accidentally announced the death of the Queen on #GMB."
GMB LATEST
Alastair has been a guest presenter on Good Morning Britain this week, joining Susanna in the hot seat as Piers Morgan's temporary replacement.
Today was always due to be his final day on the breakfast show, and he joked that he wouldn't be invited back following the royal gaffe.
He was drafted in to replace Piers after the divisive star sensationally quit the programme in March after sparking outrage for his comments about Meghan Markle.