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I rejected Dragons’ Den’s huge offer – my jam company is now worth £2m and it was the best thing I ever did

DRAGONS' Den businesswoman Rachel Kettlewell thought she'd struck gold on the show when she got a huge offer.

However, she has explained that she later didn't accept the deal to sell a slice of jam firm Fearne & Rosie.

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, Rachel said: "I held it together until Tej said he would like to make an offer.

"At that point, I just burst into tears because it was such an emotional experience."

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However, she later decided not to go ahead with it - saying the jam firm took off after appearing on Dragons' Den.

She explained: "We just didn't do the deal because it wasn't the right deal for the business. We grew an awful lot quite quickly after the show."

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The jam specialist impressed the panel in the show last year when she told them: "My name's Rachel and I'm here today to ask for £40,000 in return for 20 per cent of my business.

"I'm a teacher who whilst on maternity leave with Fearne and Rosie and then George developed and launched a range of reduced-sugar jams and no added sugar sauces.

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"I spent a year at home developing recipes before launching in February 2018.

"Unbelievably within a few months of being out in the big wide world we launched nationwide into 152 Waitrose stores.

"We've also managed to secure a local listing with Morrisons, we sell online and we met with Ocado earlier this year who are also keen to stock our products."

Today the brand is now valued at £2million, and is listed in a string of major retailers.

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