Holly Willoughby branded ‘greedy’ by fans for selling £450 necklace on her Wylde Moon site
HOLLY Willoughby has been branded "greedy" by fans after she showed off a £450 necklace for sale on her Wylde Moon website.
The 40-year-old took to Instagram to promote a new collection, and asked her followers which piece they'd be buying - but some of her followers were unimpressed with the price.
This Morning host Holly wrote: "Which piece from the @wyldemoon x @kirstielemarque will you fall for this Valentine's Day? Browse the full collection via the WYLDE MOON boutique."
Fans rushed to leave their responses, with one writing: "It's all gorgeous, especially the moon and star necklace. Just way too expensive for the average person to buy."
Another said: "Far too expensive Holly sorry we don't have your money!"
Someone else commented: "Beautiful but beyond the means of many people I think."
And a fourth added: "£450 for a gold plated necklace with diamond chips with no information as to their source? This is greedy profiteering at its best."
Earlier this week Holly hit back after the new lifestyle website was branded "wacky" by some when it launched last year.
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In a new interview with magazine, the mum-of-three reflects: "I think that people struggle with some of the ideas.
"The moment that I launched Wylde Moon, the word 'wacky' got used a lot.
"I expected that. And that’s fine. I can’t change that. I’m not here to force any of this on anybody. It’s not 'come and meditate with me' or 'look at the moon and play a sound-bowl'.
"It’s please go and do that thing that makes your heart sing. Go and do you."
But Holly insists she's used to criticism and trolling in her TV job, but refuses to pander to people's expectations of her.
Holly adds: "I’m not afraid of the reaction to it any more. If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it.
"I can’t change that. I don’t want to change that. And I’m not going to change that. This is me."
