Ex-Apprentice star Luisa Zissman blasts daytime TV – from ‘boring’ Loose Women to ‘s***’ £500 Good Morning Britain fee
EX-Apprentice star Luisa Zissman has blasted daytime TV — saying Loose Women is boring and the £500 fee for Good Morning Britain is “s***”.
The entrepreneur, 37 — who’s also appeared on This Morning — claims she has quit telly altogether to focus on business.
The mum of two was a runner-up on Lord Alan Sugar’s show in 2013 and a contestant on Celebrity Big Brother a year later.
But she said: “I don’t really do TV any more — I can’t be bothered.
“It’s s*** money and I think that the whole industry is disingenuous. It’s just bulls***.”
Talking about appearance fees, she said: “I’m not going to get out of bed at 5am for £500 and go on Good Morning Britain. It’s not worth getting out of bed for.”
And other ITV morning shows were given the same treatment.
Luisa added: “I’m too controversial for Loose Women. It should be called Boring Women, it’s so dull.
"I can’t imagine being sat at home watching daytime TV, it must be so dull.
“Even when I’m working, I don’t watch it.”
And in a further broadside, she said: “I don’t watch This Morning either.
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"I’m sure they’re nice people, but I’d rather sit in silence. It’s soul destroying and awful.”
Luisa has recently invested in a personalised gifts business called Silly Sentiments and also co-hosts a podcast.
She said: “I’d rather concentrate on my businesses, which I am investing in. I love doing my podcast too.”
But despite her business interests, she said: “Really, I want to retire and ride horses.”
Asked about how she now views the show that made her famous — The Apprentice — she said: “I like it. I think it’s great. I don’t think it’s as good as it used to be.
“All these old TV shows, like The X Factor, they all have a shelf life.
“If you try to plug the same thing over and over again, it gets old.
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“Alan Sugar’s one liners are the best thing about it — he’s funny.”
And speaking at Celebs Go Dating star Anna Williamson’s book launch, she added: “I prefer doing something that makes me think.”
