BRITAIN'S Got Talent viewers are convinced that Simon Cowell has "already signed" Loren Allred as the fix row continues.
The ITV contestant, who has had a stellar singing history with stints on The Voice and The Greatest Showman, was forced to address fix rumours after her appearance on the new series.
But now fans have speculated that the participant may have landed a brand new deal with the music mogul, 62, before the series has even ended.
One wrote: "Made the mistake of giving the new series of #BGT a go. When your big showstopper moment is somebody who's already had a chart hit with the song they're performing, it isn't being a talent show any more. It's just promoting artists already signed to Cowell."
Another posted: "I thought it was Britain's Got Talent, not America's got established recording artists. Already signed to Simon's label, just a bull**** promo."
A third fumed: "#BGT #Bull**** a professional singer! She won't win as Simon already has her signed up! The winner will be the real loser! Just to please the public."
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"Amanda's golden buzzer was a fix. Clearly, Simon's signed her already and is just using the show as free publicity. #BGT. Shouldn't be for people who already have agents," a fourth raged.
Another added: "So Simon's already signed this woman then!! #fixed #BGT #thegreatstshowman"
The Sun revealed how Loren found major success in the US after singing the anthem Never Enough in global hit movie The Greatest Showman.
Yet it has now come to light how she also received expert assistance from Maroon 5 frontman Adam Levine while on The Voice.
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She even competed to win a recording contract on the US version of the talent show in 2012, telling the coaches her occupation was “pianist and wedding singer”.
Loren was coached by She Will Be Loved vocalist Adam and made it through to the live shows before being knocked out of the contest.
She has performed in televised concerts and last year released the pop track Til I Found You.
Loren has since defended her experience in the music industry - insisting: "I am an unsigned, independent artist still trying to make a name for myself.”
Loren said: “Even though I have spent a lot of years in the music industry, people don’t know who I am. Over all these years I’ve been fighting for my chance to be known and to make it.
"The opportunity to sing “Never Enough” evolved from being a session singer in the choir, and even though the song was a big success, people still think that the actress sang it.
"I have never gotten the opportunity to tell my story. That’s never happened for me."
A spokeswoman for BGT said: "We are thrilled to back this year and look forward to viewers watching our BGT bumper special on Saturday and Sunday this weekend.
"Whilst most people will have heard the infamous Greatest Showman track, Loren is not a household name, and she deserves her spot on the BGT stage.
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"We hope that such articles will not count against somebody who is well deserving of this opportunity.
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"It’s fantastic that Loren is now able to step out and stand in her own right to be the face, and not just the voice, of one of the most well-known tracks of all time."
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