A BRITISH reality star looked unrecognisable as he rubbed shoulders with A-listers a showbiz bash in London last night.
The telly favourite walked the blue carpet with huge names including Viola Davis and Gillian Anderson at the UK launch of streaming site Paramount +.
Joey Essex covered up with a Chanel scarf wrapped around his head and even wore dark glasses for the glitzy event.
Former Towie star Joey, 31, dressed up for the occasion in a smart navy suit.
Also out for the night were stars including Michelle Pfeiffer and Sylvester Stallone.
Joey will star in new Paramount+ reality show All Star Shore which is bringing together big names from reality shows around the world.
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Also taking part are Geordie Shore's Chloe Ferry, Bethan Kershaw and James Tindale.
One person who was definitely not covered up on the blue carpet was Chloe, 26, who turned up the glamour for the night out.
Chloe showed off her curves in a skin tight black mini dress and styled her hair into big bouncy curls.
Joey recently took part in the Australian version of I'm a Celebrity - and it's been reported he was paid a HUGE sum for the show.
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An insider recently told the : "They needed star power and Joey was able to negotiate a three-figure deal upwards of AU$400,000."
That is more than most I'm a Celeb contestants get in the UK - though of course, there have been some huge salaries in the past.
For the next two weeks The Paramount+ Experience in Piccadilly invites visitors into ultra realistic recreations in replica Star Trek, Yellowstone and Mission Impossible sets.
Fans can book their slot at The Paramount+ Experience through EventBrite, with tickets available .