KIM Kardashian looks unrecognizable with a new '70s hair makeover as she flaunted her curves in a metallic SKIMS swimsuit.
All this comes as fans of the Hulu star are worried following her recent weight loss.
The official posted a clip of Kim in honor of their new metallic swim line.
In the video, Kim poses in a silver bikini and flaunts her big hair while speaking on a cordless phone alongside a poodle.
Later on, the Keeping Up With the Kardashians alum is lying out catching some rays while sporting another bikini.
The caption reads: "Pick up, Metallic Swim’s calling. Go ‘70s poolside glam in high-cut heroes dipped in high-shine hues."
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Kim also took to her own to promote the line as she shared more snaps of herself showing off the new bikinis.
Fans were all about it in the comments section as one wrote: "Okay, I'm obsessed!"
Another chimed in: "Gorgeous!" while one said, "I'm sobbing in the best way possible."
Even Real Housewives of Beverly Hills star Lisa Rinna's daughter Delilah Belle commented: "It’s giving Bond girl- it’s giving hot!"
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While everyone is all for the new SKIMS announcement, not everyone has been on board with Kim's sudden drop in weight.
Kim was recently seen in a skintight bodysuit which led to fans commenting on her weight loss as one simply wrote, "Thin."
SHRINKING KIM
Previously, the TV star shocked fans when she lost 16 pounds in three weeks in order to fit into Marilyn Monroe’s iconic dress for the Met Gala.
Kim- who attended the event with boyfriend Pete Davidson- told Vogue on the red carpet at the time: "I tried [the dress] on and it didn't fit me. I said, 'Give me three weeks.'
"I had to lose 16 pounds down today. It was such a challenge. It was like a [movie] role. I was determined to fit [into] it. I haven't had carbs or sugar in about three weeks."
She would eventually open up more about the weight loss during an interview with the TODAY show.
"It actually taught me a lot about my lifestyle and my health, and since then, afterward, I continued to eat really healthy," Kim shared.
"I mean, I'm down 21 pounds now. I'm not trying to lose any more weight, but I have more energy than ever."
'BARELY SLEEPING'
However, a source exclusively revealed to The Sun that Kim's famous family is concerned she's losing too much weight and is "barely sleeping."
“Kim looks amazing, always, but she’s good at keeping how stressed she is hidden,” an insider told The Sun.
“She's the skinniest she's ever been and barely sleeping. Her family knows that a lot of this is her rebounding from a very controlling marriage, and her determination to show Kanye [West] how much better she is doing without him.
“But whereas before she was incredibly healthy and well-rested, now she's constantly jet lagged and she’s finding it hard to fit workouts in. I think Kim’s really struggling but won't admit it."
The source concluded: "She is having a great time with Pete but the travel is taking its toll and she’s barely sleeping. Everyone is worried she’s burnt-out.”
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Kim filed for divorce from controversial rapper Kanye last February.
The former couple share daughters North, nine, and Chicago, four, and sons Saint, six, and Psalm, three.