MARRIED At First Sight UK's Whitney has already come to blows with fellow contestant Jess just minutes into the first episode launching.
Whitney, 31, has even been branded "the new villain" after rowing with Jess, also 31, shortly after the new series kicked off.
The PA warned dental nurse Jess to "you do you" after she said she would sleep with her husband on the first night of their marriage.
"You do you, you do you," she blasted at her, while pulling a disapproving face. "But I won't be doing it."
Jess was left furious by Whitney's reaction and branded her a "b****".
Seconds earlier, Whitney had told cameras that people always assume she is "cocky" and "cold" and "a b****".
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Taking to Twitter, one fan wrote: "Whitney coming in quickly to claim the villain crown! Honestly can't wait."
Another tweeted: "So, Whitney is this seasons villain…?"
A third said: "Whitney saying everyone finds her cold and rude, can't see why...."
Others have also compared Whitney, who is from St Albans, to last year's controversial contestant Nikita Jasmine.
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Nikita was axed from the series after security had to get involved with an off screen incident.
One chimed in: "Alright Whitney is going to annoy me as much as Nikita did.. I can see it."
A second said: "Sooo is whitney gonna be the nikita of this season?"
The new series of Married At First Sight UK kicked off on Monday night.
Show bosses have promised a "bigger and better" series running over 30 episodes.
The Sun also reported how the E4 dating show will return with a twist.
After the newlyweds have said “I do” to a complete stranger, they will head off on a luxury honeymoon and move into a new apartment – but then they will be challenged to take part in Love or Hate Week.
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Married At First Sight UK airs on Monday, Tuesday, Wednesday, and Thursday each week.
You will also be able to watch episodes on .