HOLLY Willoughby and Phillip Schofield were booed by fans inside the National Television Awards as they won Best Daytime for This Morning.
The pair looked embarrassed as some members of the NTA crowd loudly shouted them down as they were announced as the winners on stage.
A source in the audience said: "The boos in the room were very loud when Holly and Phil were announced as the winners.
"It was really embarrassing.
"Linda Robson from Loose Women didn't clap either. It was all very awkward."
Those watching at home could however also hear lots of clapping and cheering as they went to pick up their gong, alongside Alison Hammond.
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Phillip was overcome with emotion when This Morning was announced after a difficult few weeks.
Despite facing controversy after claims that they skipped the queue for the Queen's lying in state, they saw off competition from Loose Women, The Chase and The Repair Shop.
Collecting the award on stage, a very teary Phillip said: "Don't think we ever get complacent and please don't think we ever take this for granted. This means so much to us every year, especially this year.
"We have the most amazing team. I have the best friend, we have the best boss."
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Holly added: "Thank you so much, this award means everything because it is voted by you, and I think This Morning has a very special relationship with you. You make our show for us, you really do."
Alison, who was also nominated in the presenter category, was cheered loudly as she took to the stage and said: "We are so grateful for this award, honestly, I think This Morning is a mood."
She jokingly added: "I ain't going to lie but we all know I should have won one of these as well. Bradley Walsh, Graham Norton and the legends that are Ant and Dec are amazing, but let's be honest, I should have won one but This Morning won one anyways."
Presenting duo Holly and Phil caused outrage by failing to queue with members of the public to pay their respects to Queen Elizabeth II last month.
After criticism of their visit to the lying in state last month, an upset Holly said in a voiceover of footage of them at the Abbey: “Please know we would never jump a queue.”
But the response did little to dull the furore from both the public and the pair’s fellow stars.
Former This Morning presenter Eamonn Holmes, who is married to Loose Women and This Morning host Ruth Langsford, was among their most vocal critics, accusing them on TV of “lies”.