I'M a Celebrity issued an apology to James Martin after he was involved in a challenge blunder during Monday night's show.
Last night's episode of I'm a Celebrity saw Babatunde Aléshé and Seann Walsh were tasked with answering questions about famous people in order to win a luxury prize for camp.
Saturday Kitchen host James, 50, featured in the line-up - with comedian Seann, 36, awkwardly forgetting his name.
Baba, 34, answered the phone to be given the clue: "I want a match who is a TV presenter from Yorkshire who owns their own bakery."
Initially thinking it was Paul Hollywood, Seann later changed his mind and asked: "What about the one with Saturday Kitchen?"
Making a decision, he insisted: "It's James Thingamagig!"
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They got the answer right, but I'm a Celeb's official Twitter later shared the clip and wrote: "Sorry, @jamesmartinchef."
Seeing the funny side, James replied: "Haha no worries!!"
Tonight's episode will see Seann forced to take part in his first horrific trial with Boy George and Mike Tindall.
He has managed to evade taking part in the dreaded trials until now, as he tackles Grot Yoga.
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A clip from tonight's show sees Seann let out a scream as the trio are covered in offal and rotten fruit and veg in their small boxes.