Maya Jama sends Love Island’s ratings soaring after wowing fans in tiny outfit

LOVE Island's launch has become the most-watched show of the year on digital channels thanks to sizzling new host Maya Jama. 

New seven day consolidated audience figures have revealed that 3.4million people have now streamed the launch episode, more than doubling the initial overnight terrestrial figure.

4

4

While down 1.4million on 2020’s Winter Love Island, the stat makes January 16’s episode the biggest digital channel audience so far this year.

For the 16-34 age group, it averaged 1.2m TV viewers - making it the biggest show for that audience since the World Cup.

And bosses reckon Instagram-friendly Maya is behind the online boost.

A TV source said: “Maya is proving to be the shot in the arm Love Island really needs right now.”

Read More on Love Island

MYSTIC MAYA

Maya Jama takes inspiration from Mystic Meg with astrology segment on Aftersun

AFTER-FUN

Here's where Love Island: Aftersun's filmed & if you can get tickets to the show

Viewing figures for the main show last week slumped below one million for the first time in seven years, with just 918,000 tuning in to watch Thursday’s episode against 4.23m for BBC One’s The Apprentice.

Fans have raved about Maya's debut on spin-off show Aftersun.

Maya - wearing a hot pink, cut out dress - welcomed a panel made up of Radio One Dj Jordan North, reality star Sam Thompson and ex Love Islander Indiyah Polack.

Love Island 2023 cast revealed

Here's your rundown of the 2023 Love Island contestants

• All about Bond actress Olivia Hawkins
• The villa's first partially-sighted star Ron Hall
• Who is Tanyel Revan?
• Everything to know about Kai Fagan
• Make-up artist to the stars Lana Jenkins
• Who is TikTok farmer Will Young?
• All about science student Tanya Manhenga
• Everything to know about Shaq Muhammad
• Who is Love Island's Anna-May Robey?
• All about Haris Namani
• Bombshell and footballer Tom Clare
• Who is Love Island bombshell Zara Lackenby-Brown?
• Australian beauty Jessie Wynter explained
• All about Aaron Waters
• The full Love Island cast revealed

And fans raved over the new line-up. 

Most read in Love Island

ron one

Truth behind Love Island's Ronnie and Harriett’s split and it involves a Towie star

NO SU-PRISE

Ekin-Su dropped huge clue she’d signed up to Love Island, says Joe Baggs

HOME SWEET HOME

Watch as Maya Jama gives a tour of her incredible South African villa

EKIN'S RULE

Inside Ekin-Su’s ‘deal breaker’ as Love Island All Stars bombshell returns

One screamed: "Okay this panel is everything and Maya is killing it!!!!!!!!!"

Another raved: "Already this aftersun is a hundred times better than every episode last season. It felt like nobody wanted to say it like it is. Indiyah and Maya are keeping it real and saying what we think, thank GOD."

Another said: "I love how Sam Thompson respects Indiyah and her point of view. They have a fantastic dynamic #LoveIsland"

And a fourth raved: "Loving this panel. Maya Jama, Indiyah and Sam Thompson are so honest, I love it #LoveIsland #Aftersun"

On Saturday, an unseen moment on the programme’s Unseen Bits top-up featured the boys’ reaction when Maya first walked into the villa in Cape Town, South Africa.

Finance worker Ron Hall said: “Jesus Christ.”

And airport security officer Shaq Muhammad said: “Unreal…. Boys! Focus focus focus.”

4

4