Dragon’s Den viewers in shock as Steven Bartlett takes savage swipe at returning contestant

DRAGON'S Den viewers were left in shock after Steven Bartlett hit out at a returning contestant.

Aspiring CEO Cally Russell returned to the den to try and secure funding for his new sustainable fashion platform.

Steven, 30, was left unimpressed when the entrepreneur revealed his last buisness went bust after the pandemic.

As the businessman went to pitch more of his buisness called This Is Unfolded, he left the Dragons practically foaming at the mouth.

The Diary of A CEO podcast host then savagely hit out at the aspiring fashion buisness owner as viewers thought he basically called the platform useless.

He admitted: "Okay, so I actually was looking to do some apparel for one of my for my podcast, right?

"We're launching our e-commerce platform, a bunch of different products, and I can do the survey piece myself, and the bit about getting it made, isn't hard either.

"I don't think I need you. I don't know how to convince other people to need you.

"I'm gonna say where I am. I really love so many elements of what you've said. I love the swap idea. But I'm gonna say that I'm out."

In the end, Cally failed to clinch a deal with any of the personalities on Dragon's Den and left the show calling it a "hard experience."

And fans were left squirming by the way Steven and the other dragons rejected his proposal.

One viewer wrote: "Oooooft Steven basically calling him useless."

A second said: "Ooof! They really don’t like him, do they?!"

Meanwhile, a third fan noted: "This guy on #DragonsDen is getting cooked

A fourth fan exclaimed: "Calm down dragons."

Whilst a fifth viewer commented: "This guy is being roasted alive by the dragons!"

Meanwhile a seventh wrote: "Loooool Steven's face when the bloke said his previous business that he'd been on the den with had gone bust."

And a sixth said: "@StevenBartlett is actually hilarious 😂😂😂.";