GOOD Morning Britain anchor Ed Balls was forced to apologise after swearing live on air today.
The former Labour MP, 56, who is fronting the show with Susanna Reid, 52, shocked ITV fans with his blooper.
It came during a chat about Danny Dyer, when Ed told how Danny had used the "T-word."
He said: "Are we allowed to say that this early?" to which Susanna quickly fired back: "No we can't!
"It's on the Ofcom list."
Not letting it lie, fan-favourite presenter Ed asked his Good Morning Britain co-host: "So you can't say t**t then?
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"Just checking!"
Susanna, clearly taken aback, asked the former Shadow Chancellor: "You do know we are on air don't you?"
Ed replied: "I apologise, then. I didn't mean to say that.
"I am sorry I didn't know."
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Later in the episode, Ed talked about the impact of his stammer on pronouncing certain words.
It came after Susanna confessed: "I am nervous about what you are going to say."
Ed, putting on a pretend voice to suggest he was hurt, said: "Please be supportive!"
The pair burst into giggles as Susanna suggested she should show Ed the list of words banned for live TV compiled by broadcasting regulator Ofcom.