Inside Ken Bruce’s plans to make millions as he announces huge TV project

KEN Bruce is in line to make millions from a Channel 4 show based on his PopMaster radio quiz.

The broadcaster, 72, holds the rights to the popular feature so took it with him to Greatest Hits Radio when he left BBC Radio 2 last month.

Now, just days after being released from the Beeb’s commercial earnings restrictions, Ken has announced he will bring the 25-year-old pop quiz to TV screens for the first time.

It will be the first in a raft of deals which should see the Scots DJ double his £500,000 radio salary in a matter of months.

Brand expert Nick Ede said the end of his BBC tenure meant Ken could cash in not only with the TV show but also board games, podcasts, live tours and more.

He added: “Being released from his contract is actually a blessing in disguise as he is now able to really monetise his brand.”

PopMaster features two contestants answering music questions, with the winner taking on the Three in Ten challenge — naming three hit songs by a band or artist in ten seconds.

Channel 4 says its six-part series will honour the format “with a few surprises thrown in”.

Ken, whose Radio 2 slot will be taken by Vernon Kay, 48, said: “I can’t wait to get started — and find out whether I might have a face for TV after all.”