THIS Morning presenter Holly Willoughby looked unrecognisable as she shared an adorable childhood throwback.
The Dancing on Ice star, 42, posted the sweet photo of her and her lookalike sister Kelly to celebrate National Siblings Day.
Shared on Holly's lifestyle website, Wylde Moon, the beaming pair look angelic as they pose for the camera in the childhood snap.
Showing off her natural hair colour, the mum-of-three can be seen giving a toothy smile as she sits next to older sister Kelly, 45, wearing matching outfits.
Alongside the photo was a snap of the sisters today, with Holly and Kelly beaming for the selfie.
Fans rushed to comment under the photo, with one writing: "Cute pic… funny but you still both look the same. Xx".
READ MORE ON HOLLY WILLOUGHBY
"This is so cute, absolutely love the relationship they both have with each other," added someone else.
Holly is currently presenting This Morning without her long-time partner Phillip Schofield, 61.
The presenter took time out after his brother's sex case trial, which saw Timothy, 54, convicted of 11 sexual offences involving a child over three years from October 2016, including two of sexual activity.
In the wake of the ruling, Phillip hit out in a statement - saying: “If any crime had ever been confessed to me, I would have acted immediately. As far as I'm concerned, I no longer have a brother."