THIS Morning fans have reacted to Ruth Langsford brutally "snubbing" Holly Willoughby.
Viewers claimed the Loose Women host blanked her ITV colleague following a frosty exchange on the show yesterday.
Holly's co-host Josie Gibson was handing over to Ruth, who is married to Eamonn Holmes, when she asked: "What have you got coming up on the show today, Ruth?"
Ruth replied: "We got the green memo today, didn't we, Josie?"
Looking down at her green dress, which looked similar to Ruth's jumper, Josie said: "Yes, we did, I'm loving it."
Ruth made no reference to Holly before launching straight into Loose Women's line-up.
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Fans noticed the awkward moment and commented online.
"Ruth not even acknowledging Holly," said one.
Another added: "Ruth not speaking to Holly."
Yesterday the pair slapped on a smile to greet each other after Ruth's husband Eamonn Holmes made scathing remarks about her.
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He accused Holly, 42, of being "distant" with the This Morning crew - and insisted she should "follow Phillip out the door" following his scandal.
Phil, 61, quit ITV after coming clean about an affair with a much younger This Morning runner.
Eamonn fumed on an explosive GB News interview: "Not only should Phillip go, but Holly should follow him out the door.
"Holly doesn’t know people’s names, either.
"This is legendary within the production teams, that how distant they are and how they just don’t care."
He went on, blasting: "There are people who say for her it's not about what Phillip did, it's not about protecting the young fella involved.
"There are financial experts who would say it’s about brand protection with her, her company, and advertising deals which looks like she’s distancing herself from to protect herself."