SAM Thompson has revealed he was left gutted he did not organise a secret signal to send to Zara McDermott like some of the other campmates.
The 31-year-old was unable to secretly communicate with his partner during his stay in the jungle.
Sam told : "Marvin told me that he did it so his kids and Rochelle knew it was for them, and that he was OK. I was like 'Oh s**t I haven’t come up with any.'"
Some of the messages were subtle, while others were more obvious.
Fans were convinced JLS singer Marvin was communicating with wife Rochelle and his kids.
They spotted the Beat Again singer tapping his fist on his heart.
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Some believed that this unusual gesture was a little sign to the This Morning host and their three children Alaia-Mai, Valentina and Blake.
"Marvin already doing his secret hand sign to home," one person wrote on X, with a rolling-eye emoji.
"Marv secret signals!!" another added.
Ex-EastEnders actress Danielle Harold was also called out over sending secret messages back home via the live broadcast - by Good Morning Britain's Richard Arnold.
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Speaking on the ITV breakfast show live from Down Under, he said: "We've noticed that Danielle, she seems to be touching her hat a lot."
Over the weekend, Sam was crowned the winner of I’m A Celebrity 2023.
The former Made In Chelsea star was revealed as the King of the Jungle after a tense finale with controversial politician Nigel Farage and retired boxer Tony Bellew.
Tony came second, whilst Nigel finished in third.
Viewers previously pointed out that Sam stayed out of fiery debates on the show.
He said: "I didn’t know what was going on, and I had nothing to add, so I’d literally sit there and obviously with my ADHD, my gaze would go everywhere, and I’d just find myself following a butterfly instead down by the creek.”