He means business
Who is Oliver Medforth from The Apprentice?
He co-founded one of the biggest tonic companies in Yorkshire
THE Apprentice is returning to our screens with a fresh batch of ambitious contestants.
Here, we look at Oliver Medforth, one of the contestants on the new series looking to become Lord Sugar's business partner.
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Who is Oliver Medforth from The Apprentice?
Oliver from Yorkshire will be making his TV debut on The Apprentice 2024.
He is hoping to secure the large financial investment and valuable business guidance from Lord Sugar to carve out a significant presence in the business world.
I am a selling Machine."
Oliver Medforth
Speaking about why he should win The Apprentice £250K investment from Lord Alan Sugar, Oliver told the BBC: "I'm hard working and determined to achieve anything I set a goal to do.
"I fully enjoy what I do, and this will be applied to Lord Sugar if I manage to get the investment."
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In 2018, Oliver gained a degree in International Food and Agribusiness from Royal Agricultural University.
He now works in the drinks industry and co-founded a successful drinks range.
When asked what his biggest business success to date was, he replied: "Running five retail shops for our family-run distillery, from Newcastle to Swindon.
"Plus, setting up a soft drink that pairs perfectly with all our range of gins."
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After supervising stores up and down the country, he is ready to face the boardroom.
With a background in selling at markets, he believes he is the perfect person when it comes to sales tasks.
He said: "I really hope there is a selling task because this is where I will dominate and prove to Lord Sugar, I am a selling machine.
"I work the markets selling gin and tonic and there aren’t many customers that leave without buying."
Revealing the big news that he is part of The Apprentice 2024 line-up, he told his Instagram followers: "Secret's out The Apprentice I'll see you on the screen 01.02.24."
What does Oliver Medforth do for a living?
Oliver works as a sales executive and is the co-founder of Yorkshire Tonics.
He is also the operations Director at Raisthorpe Manor, which is owned by his parents, David and Julia Medforth.
Known for the famous Raisthorpe Raspberry Gin Liqueur, the family recipe has been passed through generations.
"After friends tried our raspberry gin, they all said we should bottle it and sell it," Oliver told Living North.
"We realised how good it was and because it’s a family recipe, it’s really unique."
Oliver is often seen plugging his wares on social media - particularly his gin range.
When is The Apprentice on?
The Apprentice will kick off with its eighteenth series on February 1, 2024.
The show will air on BBC One and the iPlayer.
Lord Alan Sugar once again resides over the show, with the help of Karren Brady and Tim Campbell.
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Fans will be treated to 12 brand new episodes everything Thursday at 9 pm.
The show is expected to run until April 18, 2024.
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