gift of the gab
Who is Steve Darken from The Apprentice?
Steve claims that he shares Lord Sugar’s sharp mind and sense of humour
STEVE Darken is hoping he has got what it takes to win over Lord Alan Sugar.
The management consultant is one of the 18 candidates taking part in The Apprentice 2024.
1
Who is Steve Darken from The Apprentice?
Hailing from London, Steve Darken is taking to the famous boardroom for The Apprentice 2024.
The ambitious businessman is hoping that he will secure the £250K cash investment from Lord Alan Sugar.
My CV speaks for itself - I’m a dedicated business and tech leader who smashes every goal and
Steve Darken
challenge set."
Before venturing into the world of consulting, he worked as a filmmaker and did everything from big-screen horror movies to R&B music videos.
In one year, he shot a dozen films, won a contest at the
legendary Pinewood Studios, and had a film screened at the Cannes Film Festival.
Read More on The Apprentice
When asked what his biggest business success is to date, he said "there have been a few".
Steve told the BBC: "I broke into consulting on the strength of my project work and growing reputation with clients.
"Since then, I’ve gone on to partner with some of the
biggest companies in the world - crafting strategies that have boosted their bottom line by millions, and leading projects that have transformed businesses into market leaders.
"But my proudest achievement? Proving that you can succeed in business without being a jerk!
Most read in TV
"Keeping humble (usually) and working with integrity and compassion."
What does Steve Darken want Lord Sugar to invest in?
Asked why he should win The Apprentice, and he said: "If I get the investment, the real winner in the show would be Lord Sugar!"
"I know Lord Sugar would be an incredible mentor, and we would work very well together – our differences are complementary, and our partnership would be guaranteed to turn any venture into a multi-million-pound success."
When is The Apprentice on?
The Apprentice kicks off on February 1, 2024, on BBC One and the iPlayer.
Lord Alan Sugar returns once again with the help of his aides Karren Brady and Tim Campbell.
Fans will be treated to 12 brand new episodes of the business show.
It is set to run every Thursday at 9pm until April 18, 2024.
Lord Sugar says the show - now in series 18 - will continue for years to come even though he only has a year left on the contract.
He told the BBC: "Well, I love it. I love doing it. If I didn't like doing it, I wouldn't do it.
"I can assure you I've got plenty of other things to do in my life, but I do enjoy it.
READ MORE SUN STORIES
"And what I enjoy about it is that it's growing acorns to oak trees.
"It's finding a person and starting all over again and doing exactly what I did back in the '60s."
Topics