THIS Morning has come under fire from furious fans blasting a racy Valentine's Day segment as "too rude."
As such, the ITV daytime show has been the subject of a slew of complaints to broadcasting watchdog Ofcom.
On February 9, we reported how This Morning viewers were left well and truly turned off by a raunchy feature with a sex expert.
They told how a series of sex toys would "rock your world", with one device dubbed "mind blowing".
At the time, stunned viewers vowed to complain to Ofcom and it appears they have lived up to their word.
A total of 164 complaints were registered relating to the episode.
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The report shows it was the only programme aired on February 9 to attract more than 50 complaints.
During the saucy segment, which also featured former WAG Lizzie Cundy, Dermot admitted of one sex toy "it's cute" before the show guest continued: "It's unintimidating, of course.
"But it it comes in and out very, very fast."
At the time, viewers shared their outrage over the raunchy segment being on TV before the 9pm watershed.
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One took to X to write: "Oh god…..I mean i'm not a prude but f*****g hell….."
Meanwhile, following Wednesday's episode which aired on Valentine's Day itself, fans were again left calling for the "sick bucket."
It came as Devante Claridge, a man being interviewed on the show sofa, took the chance to propose to his girlfriend, Hannah Webb-Smith, live on air.
Far from being besotted, many fans felt queasy after such a public declaration of love.