Dragons’ Den star ‘earns new customers’ after roasting Steven Bartlett with ‘best shutdown in show’s history’

DRAGONS' Den viewers have pledged to buy stock from one star after she clapped back at Steven Bartlett on the show.

Entrepreneur Lottie Whyte went on the BBC programme to secure funding for the sports recovery business she runs with her husband.

She showcased the company's Myo Master's product range to the Dragons.

This offers customers items such as CBD muscle and joint balm, compression boots, and massage guns.

Businessman Steven was not impressed with the products, and shared his opinion that the sports wellness market is oversaturated.

He also added that publicists send him free massage guns 'all the time'.

Lottie stood her ground, roasting the mogul by saying: "With all due respect you’re not our core customer."

With her statement she alluded to the fact that he has a lot of money and a career in showbiz, meaning he gets offered free items that regular people won't have access to.

Fans of Dragons' Den loved the interaction, flocking to social media to compliment the entrepreneur for standing up to Steven.

One person hit out: "Bartlett is SO out of touch with the real world."

Another laughed: "‘When you have to remind rich people that normal people don’t receive PR."

A third joked: "The way he was absolutely seething. I love her."

One viewer even shared: "She just gained a new customer in me."

In the end Lottie and hubby Joe managed to get sponsored by Sara Davies and sportsman Gary Neville.

Steven has also recently been criticised for giving 'belittling' feedback after a different pitch.

He slammed drinks business We Are Spirits, telling owner Daniel: " You have no brand... I mean, these labels look like they've been produced by a printer from 1988."