CELEBRITY Big Brother fans cringed at an 'awkward' moment when housemates snubbed each other just moments after meeting.
Fans took to X, formerly known as Twitter, when they noticed the encounter.
The show that aired last night started with housemates entering the pad after introducing themselves to hosts Will Best and AJ Odudu.
Ekin-Su Cülcüloğlu, Colson Smith, and Nikita Kuzmin were the first three to enter the house.
They wandered around aimlessly, ignoring each other until Gary Goldsmith arrived.
One user tweeted: "Why is it so awkward none of them are speaking to each other."
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Whilst another added: "It’s so awkward in the big brother house."
A third compared the housemates being scattered around without acknowledging each other to a computer game, writing: "The big brother house is currently giving awkward sims 4 welcome party."
A fourth chimed in and said: "Why is the filming of this big brother so awkward."
Comparing to other seasons, a fifth wrote: 'Big brother is always so awkward to begin with."
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After all 13 housemates had settled in, conversations began to flow, and some housemates, such as Ekin-Su, opened up.
Ekin-Su revealed during an emotional chat with co-star Fern Britton that she "only has two friends."
The reality star said: “I just sometimes feel like I can’t find someone to talk to if I have sad days."
She added: "I’ve only got two or three friends now, which is fine. I don’t really talk to a lot of people about it.”
Other housemates in this year's lineup feature David Potts from Ibiza Weekender, Bradley Riches from Heartstopper, and Louis Walsh and Sharon Osbourne from The X Factor.